MojoKid writes: "The Asus Eee Pad Transformer Prime was officially launched today and some of the first hands-on testing and a preview of the tablet can be seen over at HotHardware. The Prime is based on NVIDIA's new Tegra 3 quad-core ARM9 SoC with an on-board NVIDIA graphics engine. Tegra 3 runs at 1.3GHz in multi-core mode but can boost up to 1.4GHz in single threaded workloads. What's impressive about the Transformer Prime is its 10.1-inch Super IPS+ display that has a native resolution of 1280X800 and puts out 380nits of brightness in standard mode but when in Super IPS+ mode, the panel pushes 600nits of brightness for outdoor settings. The Transformer Prime is fast, thin (.33-inches) and beautiful as you'd expect, and it drops in at about $100 less than a similarly equipped iPad 2."