jafo writes: I can't imagine that even the most steadfast haters of Lucas' meddling in the series won't warm their cold, cold hearts a little when the new release brings the awesomeness of light sabers to the Tokyo subway system. As a promotional tie-in, the handrails have been outfitted with stickers, LEDs, and buttons, turning them into fully-functional (well, almost) Jedi weapons. Be careful, Tokyo, of what part of the handrail you reach out for!
Advertising is a valuable economic factor because it is the cheapest
way of selling goods, particularly if the goods are worthless.
-- Sinclair Lewis