pbahra writes: "Shamus Husheer’s opening line as a speaker is guaranteed to get him a laugh: "My name is Shamus Husheer and my job is to get the women of Britain pregnant." Behind the laughs, though, Mr. Husheer has developed a technology that is helping thousands of women get pregnant without recourse to drugs or invasive techniques for a fraction of the cost of IVF. In the U.K. a cycle of IVF costs on average some £4,500 ($7,200). New Zealand born Mr. Husheer, who started his company, Cambridge Temperature Concepts, straight after being awarded a PhD from the chemistry department at Cambridge University says the fertility monitor, called DuoFertility, is as effective as conventional IVF. “We published a peer-reviewed paper that showed that six months use of the monitor has the same success rate as a round of IVF.” They are confident that unpublished research which uses additional data will show that a year of use is better than IVF. So confident is Mr. Husheer, that the company offers a money-back guarantee. If a woman is not pregnant after 12 month’s use, and has complied with the instructions, then the company will refund the £495. DuoFertility comprises a small sensor, slightly larger in diameter than a €1 coin, which a woman wears under her arm, affixed with medical tape. The sensor, which can take up to 20,000 readings a day, has to be worn all night and preferably during the day as well. It is designed to fit into the natural pocket under the arm. And in a great example of how data capture is transforming businesses, the monitoring data has proved to be a valued resource for sleep researchers. The monitor contains a three-axis accelerometer which it uses to determine when the woman is asleep"