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Submission + - Are nudging technologies ethical?

An anonymous reader writes: Researchers are debating the ethics of so-called 'nudging technologies' — ambient technology systems designed to shape or influence human behaviour, such as this installation which encourages people to take the stairs rather than the lift by using hanging coloured balls to represent stairs vs lift usage. A researcher on the project said: "Most people when we asked them, 'Do you think this has changed your behaviour?', they said no. But the data showed that it had actually done that."
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Are nudging technologies ethical?

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