Glyn Moody writes: "We live in an age of unparalleled online creativity. Most of that user-generated content (UGC) is being produced by young-ish people: the last thing they want to think about is their own mortality. But here's the problem: that means few are thinking about what happens to all their content when they die. Who's going to look after it? Your heirs? Companies offering "digital eternity"? National repositories? Or will the risk of storing "infringing" material — and the threat of crippling lawsuits — ensure that no one dares do anything, and we lose most of this unparalleled global explosion of human creativity for ever?"