jbrodkin writes: "If humans can't beat a computer at "Jeopardy!" why should we trust them to make the right call on fourth down in the Super Bowl? That was the fundamental question asked by some researchers at the recent MITSloan Sports Analytics Conference. With thousands of variables to consider on the basketball court or other fields of play, it only makes sense to let computers handle questions of strategy, says Tarek Kamil, whose company built a chip-containing basketball which takes 6,000 measurements per second. "Fifty years from now, we're going to laugh about how we used to give coaches this much responsibility," he says. The conference also saw the debut of a new sports stock exchange called StarStreet that lets “investors” buy shares in LeBron James and Tom Brady, rather than Microsoft or Google. While previous attempts to build a Wall Street-like sports stock market have failed, StarStreet believes it has hit upon the right model to enable sound investments without causing a market “crash.”"