Barence writes: PC Pro has a blog revealing how a minor tweak to a website's design can have a crippling affect on sales conversion rates. BigCommerce, a hosted ecommerce service, recently pushed out a minor update to all its shops. Gone was the simple, tree-type list of categories and subcategories to be replaced by a swanky new “fly-out” menu. That small tweak led to a 75% drop in conversation rates on one site, as the many sub-categories of products on offer were hidden and the small tweak made the website navigation much more complicated for the average user.
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