An unexpected driver in this overall growth of Internet traffic is the surge in ambient video. This is so-called "puppy cam" traffic — fixed video sources featuring pets, so-called "nanny cam" child care and health monitoring video streams, and especially security camera applications.
``This a much bigger deal than anyone thought,'' said Pepper. He added that the popular Shiba Inu Puppy Cam site was said to have more Internet viewing hours than all of ESPN online video. In fact, of the top online video sites in Europe last year, "three of the top 20 are ambient video, and these didn't exist a year ago."