Velcroman1 writes: Welcome to the manned mission to Mars — brought to you with limited interruptions by Bud Light. It's not so crazy, actually: One of the biggest obstacle to a potential space mission is finding the almost $150 billion dollars needed to develop the program. And tagging a future spaceship with the word “Drinkability” may seem ridiculous, but it's exactly what Rhawn Joseph has proposed in the latest issue of the Journal of Cosmology. “With clever marketing and advertising and the subsequent increase in public interest, between $30 billion to $90 billion can be raised through corporate sponsorships, and an additional $1 billion a year through individual sponsorships,” wrote Joseph, a scientist with the Brain Research Laboratory in California. Would you be OK with: "This journey to Mars brought to you by KFC"?