harrymcc writes: Tech companies have an amazing knack for giving their products--including the good ones--names that are unmemorable, unpronounceable, confusing, or just plain strange. (One candidate for the most peculiar one of all time: Pentax's *ist.) Technologizer's Jared Newman has taken a look at the phenomenon--including classic examples and thoughts from insiders on why tech branding is the way it is. His conclusion: The relentless pace of the industry and unending need for new monikers ensures that weird product names are here to stay.
We can found no scientific discipline, nor a healthy profession on the
technical mistakes of the Department of Defense and IBM.
-- Edsger Dijkstra