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Submission + - Fighting ad blockers with captcha ads (newscientist.com) 1

krou writes: Living in an ad-free internet thanks to ad blockers? That could be a thing of the past if software firm NuCatcha has their way: make captchas into ads. 'Instead of the traditional squiggly word that users have to decipher, the new system shows them a video advert with a short message scrolling across it. The user has to identify and retype part of the message to proceed. Companies including Electronic Arts, Wrigley and Disney have already signed up.'
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Fighting ad blockers with captcha ads

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  • Lets describe all the ways in which this can go wrong:

    1. People will get angry with having to watch an ('unskippable') ad in order to use the site. They will not like it.

    2. If the 'scrolling message' is in cleartext, its easy for a system to read it, and you do it automatically.

    3. If the 'scrolling message' is a CAPTCHA in itself, then it'll increase the amount of people who research AI techniques to break them - which means that 'bot protection' will go to hell.

    Any more?

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