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Submission + - FTC: an inconvenient truth in eco claims (skunkpost.com)

crimeandpunishment writes: What's advertised as "eco-friendly" isn't always consumer friendly, according to the Federal Trade Commission. The FTC today released new guidelines for making claims about environmentally-friendly products.....and says if companies want to claim they're being green, it can't just be in an attempt to make more green. The new Green Guides...which have been updated for the first time since 1998...contain specific recommendations on when to use words like "degradable" and warnings about misleading messages through the use of seals of approval.
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FTC: an inconvenient truth in eco claims

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