mr100percent writes: Electronista is reporting that Microsoft is going to increase its pressure on Apple by building its latest retail store directly across from the Apple Store in the Mall of America (Minneapolis). Previous Microsoft stores have opened near Apple's before, but this would be the first to sit directly next to each other. The company has made no reservations about the stores being meant to imitate and potentially lure away customers and has gone so far as to have a Genius Bar equivalent, the Answer Desk, and to hold high-profile openings. Won't Microsoft be embarrassed when their store is twice as wide, but a quarter as crowded.
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