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Submission + - BSkyB wants to take the 'Sky' out of Skype (abc.net.au)

GumphMaster writes: From the " We've forgotten that the product is more important the the 'brand' " dept. via the Australian ABC:

"British satellite broadcaster BSkyB has confirmed it is locked in a dispute with Skype about the internet phone company's use of the "Sky" part of its name.

"The five-year battle only came to light when Skype filed documents this week ahead of a proposed $US100 million flotation on New York's NASDAQ stock exchange.

"The statement released for the initial public offering (IPO) revealed that Skype is contesting a number of challenges from BSkyB over the use of the word "Sky" in its brand name and logo."

BSkyB is badgering a potential future competitor based on the assumption that the world cannot tell "Skype" apart from "BSkyB". I suspect this recognition difficulty only exists in the minds of Murdoch Yes-men. The rest of us could tell these apart even if Skype did expand into television services.

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BSkyB wants to take the 'Sky' out of Skype

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