nickull writes: Several industry giants (60 as of July 20) have joined together to form a consortium and build out additional functionality for the consumer digital experience. The core goal is to allow more consumer freedom, recognizing that consumers of the future may want to render their digital streams on more than one device, such as smartphones, laptops, TV's and tablets. The technology, called Ultraviolet, is claimed to make CDs, DVDs and Blu-ray discs all work the same way on a vast array of devices of every size, shape and price range. Despite RIAA involvement, on the surface the consortium seem to be relaxing constraints against copying. The quote from the website "Buying an UltraViolet title will mean a consumer can make multiple copies to their family’s registered UltraViolet devices" probably indicates that some form of hardware locked DRM will be employed to prevent unauthorized use while consumers are free to make backup copies. Notable is that Apple is absent.