theodp writes: The USDA is calling all techies to participate in the Apps for Healthy Kids competition, part of First Lady Michelle Obama's Let's Move! initiative to end childhood obesity. A total of $40,000 in cash prizes will be awarded to developers of 'innovative, fun, and engaging tools and games' that utilize a USDA nutrition dataset to encourage children to make more nutritious food choices and be more physically active. The nation's CTO used what some say are dubious statistics cited by the First Lady to encourage attendees of the Game Developers Choice Awards to join the competition. Contest judges include Segway Roller Derby-playing Steve Wozniak and Zynga CEO Mark 'I-Did-Every-Horrible-Thing-In-The-Book' Pincus. The Apps for Healthy Kids website advertises that the site is 'Powered by ChallengePost,' a startup that counts Judge Woz as a Board member.