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Submission + - Rebranding "The Beaver" (leaderpost.com) 1

rohar writes: "Canada's second oldest magazine — the venerable, Winnipeg-based history publication The Beaver has been forced to change its name after 90 years because the title's inadvertently sexual connotation is getting caught in spam filters."
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Rebranding "The Beaver"

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  • All they had to do is register an alternate business name like "Canada's History Publications" and the corresponding domain name; CanadaHistoryPublications.com and use it in all internet postings. The magazine itself could have kept its "Beaver" name...

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