Catch up on stories from the past week (and beyond) at the Slashdot story archive


Forgot your password?

Submission + - Rebranding "The Beaver" ( 1

rohar writes: "Canada's second oldest magazine — the venerable, Winnipeg-based history publication The Beaver has been forced to change its name after 90 years because the title's inadvertently sexual connotation is getting caught in spam filters."
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Rebranding "The Beaver"

Comments Filter:
  • All they had to do is register an alternate business name like "Canada's History Publications" and the corresponding domain name; and use it in all internet postings. The magazine itself could have kept its "Beaver" name...

We don't really understand it, so we'll give it to the programmers.