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The Almighty Buck

Submission + - For Your Health, Froot Loops? (nytimes.com) 1

DesertNomad writes: William Neuman of the New York Times reports today on a new food-labeling campaign called Smart Choices, backed by most of the nation's largest food manufacturers, which is "designed to help shoppers easily identify smarter food and beverage choices." The green checkmark label that is starting to show up on store shelves will appear on hundreds of packages, including — to the surprise of many nutritionists — sugar-laden cereals like Cocoa Krispies and Froot Loops. Eileen T. Kennedy, president of the Smart Choices board and the dean of the Friedman School of Nutrition Science and Policy at Tufts University, said the program's criteria were based on government dietary guidelines and widely accepted nutritional standards.
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For Your Health, Froot Loops?

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