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Submission + - Fortune catalogs perils of iconic logo changes (cnn.com) 1

ICLKennyG writes: "There are benefits to having an iconic logo like Apple's or Starbucks. The associated immagery with a brand can shape public perception about the company. Fortune details a list of 12 major companies and the history behind their logo change and rebranding. They discuss successes such as Walmart, IBM & BP and flops like Kraft, Starbucks & Xerox."
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Fortune catalogs perils of iconic logo changes

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  • In a similar vein, I found this image [www.noob.us] to be quite an eye opener. Given that they were prepared to muck around with their recipe without adequate consumer testing, I'm surprised that Coke has actually retained the same logo since day #1. Gotta love the way that Pepsi's first logo is basically a poor imitation of Coke's though; kind of like the product... ;)

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