ICLKennyG writes: "There are benefits to having an iconic logo like Apple's or Starbucks. The associated immagery with a brand can shape public perception about the company. Fortune details a list of 12 major companies and the history behind their logo change and rebranding. They discuss successes such as Walmart, IBM & BP and flops like Kraft, Starbucks & Xerox."
e-credibility: the non-guaranteeable likelihood that the electronic data
you're seeing is genuine rather than somebody's made-up crap.
- Karl Lehenbauer