dandart writes: "Have you bought a Kindle or Kindle 2 yet? Don't--at least not until you check out the COOL-ER ebook reader. It's about the same size and weight of a Kindle--so what makes it so much cooler than the Kindle? It could be your choice of eight cool colors, its magical portrait/horizontal page display, its high resolution (800x600) display or its extremely long battery life (8,000 page turns--it only uses battery life when turning pages). More likely it's that the COOL-ER reader is over $100 less expensive than the Kindle!"