An anonymous reader writes: PC World reports that Microsoft's new search engine, code-named Kumo, has tentatively been rebranded as "Bing" and will be rolled out shortly, backed by a US$80-$100 million ad campaign. The new engine will try to out-do Google with photos and links to related categories returned for popular searches. As the article suggests, perhaps Microsoft is hoping users will talk about "binging" this or that, instead of googling for everything.
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