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Microsoft

Submission + - Microsoft's ad campaign proves unsuccessful

Afforess writes: "For the past several months, Microsoft has geared up it's advertising with the addition of the quirky Seinfeld ad's and the newer "Laptop Hunter" ads. The "Laptop Hunter" ads feature a mother and child comparing cheaper PC branded laptops against their more expensive Mac counterparts. Although these new Microsoft ads offer ammunition against Apple's more aggressive and open attacks of the Windows platform, they seem to be unsuccessful. Net Applications Inc data on operating systems market share shows that Windows overall market share has dropped 2.94% in the past 10 months, while Apple has gained 1.79% in the same time. Also interesting to note that Linux's market share grew the fastest relative to it's size, even though it lacked a marketing campaign; approximately 27.5% larger, equivalent to a .22% gain in market share during the same time period."
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Microsoft's ad campaign proves unsuccessful

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