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Intel

Intel Weighed $20 Billion Nvidia Takeover in 2005 (nytimes.com) 29

Intel considered acquiring graphics chip maker Nvidia for up to $20 billion in 2005, a move that could have reshaped the AI industry, according to The New York Times. Then-CEO Paul Otellini pitched the acquisition to Intel's board, recognizing the potential of graphics processors for data center computing. The board rejected the proposal, citing Intel's poor track record with acquisitions and the deal's unprecedented size, the report added. Today, Nvidia dominates the AI chip market with a $3 trillion valuation, while Intel struggles with declining revenue and recent layoffs of 16,000 workers.

Intel Weighed $20 Billion Nvidia Takeover in 2005

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  • by VampireByte ( 447578 ) on Thursday October 24, 2024 @10:09AM (#64890339) Homepage

    If Intel had bought Nvidia they would have tanked both companies.

    • by dbialac ( 320955 )
      Not necessarily. The fact is, though, in 2005, nobody was doing AI with NVidia chips.
      • Sure, this would have been about having an even tighter duopoly over core computer components.

        "Intel integrated graphics" wasn't a gamer upsell, and Intel knew it.

      • Not necessarily. The fact is, though, in 2005, nobody was doing AI with NVidia chips.

        Doesn’t matter. The CEO at the time, saw something there. Something investible.

        Now I hope that CEO is retired at home reading this mornings Slashdot post, and having one hell of a laugh. It’s a shame he passed before that happened.

      • Comptuer Vision was being done on the GPU back then. The OpenCV library has been around for 20+ years, and it was always the dream to offload some of it from CPU to other hardware like a DSP, GPGPU, or FPGA.
        But yeah, CV with Deep Learning to identify the kind of object instead of simply the boundry of an object, didn't show up until around 2012 or so. Some of them accelerated with GPUs shortly after their introduction.
        Someone at Intel would have had to predict the path for technology 5-10 years into the fut

        • Not a whole lot of things beside graphics were done on GPUs in 2005. This was 2 years before CUDA released. So that's still the cg era when getting any kind of gpgpu computation was an amazing feat.

          Though I suppose you could possibly do convolutions and color histogram with cleverly designed shaders.

          • It was nascent. We were looking into it on the R&D side but it took years to productize. Lots and lots of demos back in the day, and a lot of hand waiving on what parts of CV we could accelerate.

      • by lsllll ( 830002 )

        Sure, AI helped NVidia become a behemoth, but NVidia was no slouch before AI. They had top-notch graphics cards and for the most part won that race against AMD. Then came Bitcoin mining, and finally AI. But I think the point GP is making is valid because of the mindset at Intel. Remember this? [slashdot.org] His main complaint was that the workforce was bloated and had a risk-averse culture. NVidia took many risks to get to where it's been. That's why not only would Intel have folded, it would have taken NVidia dow

    • Jensen tanked Nvidia twice, had to be bailed out by big pocketed investors. Jensen believed in quadrilaterals as primitives, whereas the industry was going forward with triangles. A former boss from LSI logic, Tom Perkins, gave Nvidia a $20m lifeline. Which they would go on to run through and come up with a design for Sega that they would eventually not use, yet pay $5m for anyways (basically a donation to Nvidia).
    • Exactly!
  • And if I had just... (Score:4, Informative)

    by The-Ixian ( 168184 ) on Thursday October 24, 2024 @10:19AM (#64890369)

    Bought pre-iPhone Apple stock or mined a bunch of Bitcoin in the early 2000's....

    • Rockstar games was almost bought by a different game publisher. I forget which one but it was a choice between them and something like infograms and you can tell how that turned out
    • by Quasar1999 ( 520073 ) on Thursday October 24, 2024 @10:55AM (#64890503) Journal

      Bought pre-iPhone Apple stock or mined a bunch of Bitcoin in the early 2000's....

      Umm... bitcoin didn't exist in the early 2000's. I believe it came into existence around 2008/2009.

      I actually mined Bitcoin, I think I had something like 1.2 BTC back in 2011, then I lost the wallet. It was worth next to nothing at the time. Now it's enough to buy a nice car.

      But the better analogy would have been to talk about BlockBuster not buying Netflix back in the day...

      • Umm... bitcoin didn't exist in the early 2000's. I believe it came into existence around 2008/2009.

        I actually mined Bitcoin, I think I had something like 1.2 BTC back in 2011, then I lost the wallet. It was worth next to nothing at the time. Now it's enough to buy a nice car.

        We're still in the early 2000s, we've only progressed about 2.4 % of the way to 3000. If you want to say "the 00s" then say "the 00s".

        I also mined Bitcoin -- 350 BTC on a CPU, and sold it all for less than 10 cents apiece. Good times!

        • We're still in the early 2000s, we've only progressed about 2.4 % of the way to 3000. If you want to say "the 00s" then say "the 00s".

          I also mined Bitcoin -- 350 BTC on a CPU, and sold it all for less than 10 cents apiece. Good times!

          I'll take your trolling and troll back as follows:

          When someone says early 2000s they mean the 00s. I have never seen your version, though you may be technically correct (the best kind of correct), I don't believe you are contextually correct. If we take your interpretation, put into context of the original sentence it was used in, it makes no sense. In context, it's clear the author was referring to decade that was from 2000 to 2009.

          But that's okay, you sold 350 BTC for $35, the universe has punished yo

      • Well... Blockbuster and Intel both had very profitable business models that would have concentrated the lion's share of resources, so there's a reasonable probability that the acquired companies could't have developed in the same way we see them now.

        It is extremely hard for established companies to pivot towards innovative business models. And by innovative I don't mean "let's turn this product into a service and charge a monthly fee", but creating/developing markets that didn't exist before.

  • by Targon ( 17348 ) on Thursday October 24, 2024 @10:19AM (#64890371)

    NVIDIA has a history of doing something different every time there is competition. When it was raster performance in games, NVIDIA was in the lead, then AMD showed signs of being competitive, so NVIDIA made ray tracing the focus, then, AMD started to show some competence with ray tracing, so NVIDIA switched direction to AI. If MI350 or 400 turns out to be competitive when it comes to AI performance, NVIDIA will switch directions again.

    The Intel board was correct, Intel buys companies like Altera, but then doesn't know what to do with the purchase.

    • You have to look at who was in charge at the time. Then CEO Paul Otellini made great business decisions, while his successors did not.
    • NVIDIA has a history of doing something different every time there is competition. When it was raster performance in games, NVIDIA was in the lead, then AMD showed signs of being competitive, so NVIDIA made ray tracing the focus, then, AMD started to show some competence with ray tracing, so NVIDIA switched direction to AI. If MI350 or 400 turns out to be competitive when it comes to AI performance, NVIDIA will switch directions again.

      Interesting. At first this sounds like someone who can't handle competition, but it also shows the company has a lot of extra cash to throw into R&D. Then again, it sounds like they lack focus — I'd rather invest in a company that does one thing well and continues to do so in the future.

      This also reminds me of an earlier post [slashdot.org] on the different strategies of Nvidia vs. AMD. I think it partly explains why hobbyists prefer AMD: they get more raw compute per dollar, and they aren't afraid to get the

  • by Gavino ( 560149 ) on Thursday October 24, 2024 @10:47AM (#64890477)
    Because it fucks everything it touches. The intel board was probably right.
    • At that time, Intel was starting to fire on all cylinders. Core 2 duo firmly put Intel ahead of AMD for a long time.
  • by necro81 ( 917438 ) on Thursday October 24, 2024 @10:48AM (#64890483) Journal
    It's interesting to speculate about, but too far back in the timeline to say how things would be today.

    It certainly would *not* be the case that everything else would played out the same - NVidia's increasing dominance in GPUs, then becoming the de-facto for machine learning (CUDA's first stable release wasn't until 2007), then the bedrock of current AI stuff, leading to a $3T market cap - but just with Intel as the owner. Mergers and Acquisitions simply don't work that way.
  • The rumor at the time was that the requirement is that the CEO of NV becomes the CEO of the merged companies, and Intel wasn't going to do that (who would!).

  • > The board rejected the proposal, citing Intel's poor track record with acquisitions

    Others have already commented on how nVidia would not be where it is today as part of Intel, but this Board admission is somewhat stunning.

    They were dissing their management's skill without doing something about it.

    It was only a skunkworks at Intel Israel that dug them out of their P4 Hell with an efficient die-shrink PIII (Core/Core2).

    A situation like that is where the Board has a legal responsibility to do something.

    No

    • It was nothing particular about Intel.

      Most companies mismanage mergers and acquisitions.

      They have a poor track record everywhere.

      It's generally better to grow organically.

  • Instead of acquiring it, the board members (probably) invested in NVIDIA as individuals.

  • by sunderland56 ( 621843 ) on Thursday October 24, 2024 @11:22AM (#64890587)

    How long until nVidia weighs taking over Intel?

    • Never. If anything, Nvidia will come up with its own ARM processor for windows and kill Intel outright. At that point, NVDA might buy intel's foundry, but there is absolutely no indication that NVDA is interested in operating a foundry because it will still be hard to compete with TSMC.

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