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AI Technology

Deepfake Tech Allows Bruce Willis To Return To the Screen Without Ever Being on Set (telegraph.co.uk) 36

Bruce Willis has become the first Hollywood star to sell his rights to allow a "digital twin" of himself to be created for use on screen. From a report: Using deepfake technology, the actor appeared in a phone advert without ever being on set, after his face was digitally transplanted onto another performer. Willis allowed US firm Deepcake, which makes "digital twins," to use his face. In a statement on its website, Willis said: "I liked the precision with which my character turned out. It's a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It's a very new and interesting experience, and I thank our entire team." UPDATE 10/3/2022: Bruce Willis Denies Selling Rights To His Face
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Deepfake Tech Allows Bruce Willis To Return To the Screen Without Ever Being on Set

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  • by Mononymous ( 6156676 ) on Friday September 30, 2022 @04:12PM (#62927651)

    Willis said: "I liked the precision with which my character turned out. It's a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It's a very new and interesting experience, and I thank our entire team."

    Are we sure he said that?

    • Nice catch-22.

      --
      Are you getting all your fruits and veggies? Suffering from stage 1 malnutrition? If you can answer either of these questions, it's time for Juice PLUS+. [karisenterprises.com]
    • So the CGI generated Willis actually has hair, then?
    • Are we sure he said that?

      I get the joke.

      Seriously, though, Bruce Willis is unfortunately having significant problems with aphasia now. So he almost certainly was not the one who said that.

      • Aphasia comes in many forms, and he could have issues with auditory language processing that didn't affect his ability to read or write.

        But yeah, it's probably someone speaking on his behalf.

    • Whatever it was he did or didn't say, it's more than year-old news, this is something he did for a Russia telco in 2021, before Putin's War started.

      Next we'll have a duplicate post of this year-old story as well.

  • by magzteel ( 5013587 ) on Friday September 30, 2022 @04:14PM (#62927655)

    I guess we don't need new actors any more, we will just keep old ones alive forever.
    The new Bond might as well be a young Sean Connery.

    • I guess we don't need new actors any more, we will just keep old ones alive forever. The new Bond might as well be a young Sean Connery.

      I sure would like to see that!!

      The one true James Bond, they got it right on film the first time.

      Go back to more cool gadgets, have James be the womanizer he is supposed to be, slap a girl on the ass every now and then....

      And while at it, bring back a young Maude Adams...YOWZA!!!!

      • Go back to more cool gadgets, have James be the womanizer he is supposed to be, slap a girl on the ass every now and then....

        Clue: If modern 007s aren't doing that, it's not because of the actors...

      • The one true James Bond, they got it right on film the first time.

        Define: "right". Casino Royale has been the most faithful to the source material bond ever released. Connery may be the most romanticized and loved version of Bond but he certainly wasn't right in the eyes of Ian Fleming who wrote the character.

  • He just totally star as the male lead in Simone II!
    • He just totally star as the male lead in Simone II!

      Or, more concisely, Simtwo ...

      [ For those unfamiliar with the film Simone [wikipedia.org] (S1mOne). ]

  • Bruce was impressed how its post matched his style, the one where he wasn't drinking, and was trying to be nice.

  • by locater16 ( 2326718 ) on Friday September 30, 2022 @04:52PM (#62927751)
    Die Hard Forever

    Multiple versions of John McClane have to team up to take down the bad guys after terrorists take over a time machine. I'll take my cut as 4% of box office + streaming, thanks Hollywood.
    • Throw in the five multiverse Hans Grubers and you've got a winner (although Alan Rickman might rise from the dead and write something really biting and nasty about it).

  • by Jahta ( 1141213 ) on Friday September 30, 2022 @04:58PM (#62927773)

    The BBC recently aired a documentary about the persecution of LGBT people in Chechnya [bbc.co.uk]. Instead of pixelating the faces of victims to protect their identities, the film makers used deepfake technology to give each victim a "digital ‘face-double’". The result was impressively seamless.

  • Perhaps this will be the beginning of the end of the over hyped hollyweirdo "celebs". A movie can be created using AI "people" and no actors. Just "create" a person to take on a roll.
  • by Anon E. Muss ( 808473 ) on Friday September 30, 2022 @05:12PM (#62927811)

    "Hologram Man" by Cats In Space

    https://www.youtube.com/watch?v=Ld56R5DQKTc [youtube.com]

    Let’s welcome back the legend
    But you can’t shake his hand
    And we can see right through him
    To his original backing band

    Why are we digging up our heroes?
    Are there no more superstars?
    How I long for the days of Top of the Pops

    He’s a m-m-m-m-money machine
    Making more now he’s kicked the can
    The tills are ringing
    Everybody’s singing with the hologram man

    He won’t get tired of playing
    We’re selling out of merchandise
    The golden goose keeps laying
    And everybody gets a slice
    And now they’re adding up the zeros
    From their pseudo-superstar
    How I long for the days of Top of the Pops

    He’s a m-m-m-m-money machine
    Making more now he’s kicked the can
    The tills are ringing
    Everybody’s singing with the hologram man

    We keep the mega-dollar making machine
    In a flight case in the van
    The tills are singing
    Everybody’s winning with the hologram man

    [Instrumental]

    Now you see him, now you don’t
    Now you see him, now you don’t
    Now you see him, now you don’t
    Now you see him, now you don’t
    Now you see him, now you don’t
    Now you see him, now you don’t

    He’s a m-m-m-m-money machine
    Making more now he’s kicked the can
    The tills are ringing
    Everybody’s singing with the hologram man

    We keep the mega-dollar making machine
    In a flight case in the van
    The tills are singing
    Everybody’s winning with the hologram man

    Now you see him, now you don’t
    Now you see him, now you don’t
    Ooh yeah
    Now you see him, now you don’t
    Now you see him, now you don’t
    Can you see me?
    Oh can you see me?
    I’m gone

  • You can't have an article about Bruce Willis and AI generated video without an actual video!

  • I generally like Bruce Willis movies.
    I won't deny that I'm more likely to watch certain movies because of the line-up.
    But in light of this invention I'm challenging my inclination to watch movies based on the cast..

    But just why do I like the Die Hard movies? Is it the story? The dialogue? The actors' physical appearance?
    If it's the acting then doesn't this change with this technology? It's another artist performing.

    Would the movies have been as popular with a lesser-known lead? Everyone starts somewhere.

    Als

  • by GodWasAnAlien ( 206300 ) on Friday September 30, 2022 @07:42PM (#62927997)

    This takes jobs away from other able actors, and adds to the free money to the Willis estate. The copyright retirement/benefactor plan is already 95-170 years of payments. Now that clock can start after you are dead.
    Good so your descendants never need to work.

    Think of the children (of the rich) !

    Good for the eventual all-owning AI corporations as well.

    Think of the children (of Robots) !

    • No it doesn't. It takes recognition away from them. The other actors are still required to act and get paid, but the point of the advert was not to have any old actor in it, they were looking for a specific fame and as such other actors don't fit the bill for this job.

      Deepfakes won't replace acting.

  • Every movie produced at about the same time could have the same budget. The predictability could be happy for investors.
  • .. at least this is the licensing of an existing human actor following a lengthy career - There was an article last week describing an AI voice software company that has perfected artificial human speech to the point that Voice Over actors, audiobook narrators, commercial voiceover performers, FM radio & streaming "disc jockeys" - many of whom are SAG AFTRA members - may soon be unable to find work. Real, undetectable artifical human speech, that can be "directed" with changes in inflection, tone, paci
  • He must be really straped for cash. He was in several really crappy movies the last years. And now grabbing at more straws to make money.
    • by ET3D ( 1169851 )

      He just can't work any more. He was just not up to doing any non-crap movie. So he did 1-2 days of shooting for a million or two for each movie.

      I don't think he's really strapped for cash, but I do think he was trying to earn and save as much money as he can while he can still earn it.

      The digital rights option is just the culmination of that, allowing him to finally retire (which he should have done before).

  • Deepfakes are usually expressionless, barely human wooden simulacra.

    How ever will such things manage to convey Mr Willis' subtlety and nuance?

  • What? I thought he already was a deep fake.

So you think that money is the root of all evil. Have you ever asked what is the root of money? -- Ayn Rand

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