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Facebook's Next Hardware Launch Will Be Its Ray-Ban 'Smart Glasses' (theverge.com) 30

Facebook's next hardware launch will be its long-awaited Ray-Ban 'smart glasses,' CEO Mark Zuckerberg confirmed on an earnings call this week. When exactly the glasses will arrive is unclear. We least heard they were launching some time in 2021, but the pandemic has changed a lot of companies' plans, and Zuckerberg did not comment on a time frame. From a report: "Looking ahead here, the next product release will be the launch of our first smart glasses from Ray-Ban in partnership with EssilorLuxottica," said the Facebook CEO. "The glasses have their iconic form factor, and they let you do some pretty neat things."

We don't know what those "neat things" are, though Facebook has previously confirmed that the glasses will not have an integrated display and are not classified as an augmented reality device. Will they be able to make voice calls? Will they have access to a smart assistant? It's not clear. Though without an integrated display, they will presumably rely on a paired smartphone app for controls, similar to Snap Spectacles or Amazon's Echo Frames.

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Facebook's Next Hardware Launch Will Be Its Ray-Ban 'Smart Glasses'

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  • by Frank Burly ( 4247955 ) on Thursday July 29, 2021 @01:42PM (#61634933)
    It will be like "They Live," but the exact opposite!
  • I have prescription glasses they do some neat things too. Like allow me to see distance better, also it allows me to see closeup better too. I use them almost all the time.

    A lot of people have prescription glasses, many people get them especially after they are 25 years old. Contact Lenses are not good for a lot of people, as well Laser Eye Surgery isn't ideal as well. Giving us a set up expensive sun glasses, where we still need to wear normal prescription glasses, probably won't lead to strong adop

    • by BeerFartMoron ( 624900 ) on Thursday July 29, 2021 @01:53PM (#61635007)

      I too wear prescription glasses; bifocals even. When I go to a 3D movie, the special 3D glasses are necessary to experience the 3D effect, so I just put the special 3D glasses on over my regular prescription glasses and everything works out just fine.

      But these special Facebook smart-glasses aren't actually required for anything and no one can tell you what they actually do, so you don't need to put them on over your regular prescription glasses to get the full effect. In fact, you can simply continue to ignore them and everything will work out just fine.

  • by jm007 ( 746228 ) on Thursday July 29, 2021 @01:46PM (#61634953)

    ... is what they don't want me to know

    any links to that msmash?

  • by Moof123 ( 1292134 ) on Thursday July 29, 2021 @01:52PM (#61634999)

    "neat things"? Meh. Call me when they'll make me a sandwich. That would be neat.

    My guess is they'll show ads and require a subscription of some sort for the privilege.

  • by Thelasko ( 1196535 ) on Thursday July 29, 2021 @01:54PM (#61635013) Journal
    So, we're having two of the world's most unpopular companies, rife with antitrust [ftc.gov] allegations, [forbes.com] collaborate on a product that's already proved unpopular? [businessinsider.com]

    Hard pass...
  • Nearly all of FB users are on FB because it is free. They could only get 4 million Oculus users 7 years after acquisition. Apple had target of 10 million cellphones a year at the time out launch and they nearly achieved it. FB is great at what it is doing but their expansion scheme in this field seems disconnected.

  • by bobstreo ( 1320787 ) on Thursday July 29, 2021 @02:04PM (#61635053)

    1) Can you turn off location tracking?

    2) How bad will the built-in ads be?

    3) Can you pay extra to not have ads?

    • "Can you turn off location tracking?"

      Even if they said you could, I wouldn't trust it, based on their past behavior.

    • by u19925 ( 613350 )

      Can you turn off location tracking?
      ha! ha! ha!

      How bad will the built-in ads be?
      As much as you want it to be.

      Can you pay extra to not have ads?
      Same as what you pay extra to not have ads on FB

    • 1) Can you turn off location tracking?

      No. Location tracking will be tightly integrated into every aspect of whatever they do because that's the entire point as far as the company in concerned.

      2) How bad will the built-in ads be?

      "Up to 75% of the screen before inducing seizures." /ready player one

      3) Can you pay extra to not have ads?

      No. There is a less than zero percent chance any individual would be able to provide enough revenue to Facebook to make up for the lost potential from serving ads to said individual. Advertising has become an entire universe unto itself, and it doesn't matter whether it's effective or

      • 1) Can you turn off location tracking?

        No. Location tracking will be tightly integrated into every aspect of whatever they do because that's the entire point as far as the company in concerned.

        2) How bad will the built-in ads be?

        "Up to 75% of the screen before inducing seizures." /ready player one

        3) Can you pay extra to not have ads?

        No. There is a less than zero percent chance any individual would be able to provide enough revenue to Facebook to make up for the lost potential from serving ads to said individual. Advertising has become an entire universe unto itself, and it doesn't matter whether it's effective or not. It matters whether it generates stacks of money for the ad server. Your concerns as the end user, even when you pay for it, are completely and totally irrelevant.

        Actually, I was more concerned about Blipverts:

        https://www.youtube.com/watch?... [youtube.com]

    • 1) Ha ha

      2) Not present at first

      3) No

    • If they said "yes" to any of these questions, would you really believe it?

  • they won't work without a Facebook account?

    I'll just keep my Serengetis thanks. They only do one thing, but they do it very well. And they get bonus points for not being owned by Luxottica.
  • For sure this will allow Facebook to do âoeneat thingsâ on behalf of Facebook. Nothing good will come of this.
  • by sdinfoserv ( 1793266 ) on Thursday July 29, 2021 @02:36PM (#61635163)
    Because the only way for FB to scrape more of your personal information is a constant, real-time, 24x7 datastream. Complete with everything you see, GPS coordinates, eye movement tracking to capture what you look at, and sound capture to track what you say, hear and pay attention to. Meanwhile, the data stream is edited by "AI" (meaning call centers full of low wage foreign slaves), to inject marketable meta-data into the stream. All for the consumption of marketers, government tracking agencies, or anyone with a check book interested in finding and tracking dissidents, journalists, scientists, liberals, or any other group deemed undesirable. What could possible go wrong?
  • by awwshit ( 6214476 ) on Thursday July 29, 2021 @02:38PM (#61635167)

    We really need to drop the 'smart' marketing when we take things and put a chip in them. Not one single device called a 'smart' device is actually smart, its probably a buggy piece of junk that barely works.

  • by swell ( 195815 ) <jabberwock@poetic.com> on Thursday July 29, 2021 @03:38PM (#61635403)

    Are these the x-ray glasses I've been waiting for? They've been promised since 1950 but I wasn't able to save enough money to buy them. I've always wanted to see what girls really look like under those clothes! http://inventorspot.com/articl... [inventorspot.com]

  • to need a FB account. So that's a hard hell no,
  • Mmm... smart glasses... Google glass were really, really creepy... people got banned from restaurants, cafés, & people's homes. People hated them. Can Zuckerberg & Facebook make them even creepier? I'm betting yes!
    • BTW, I think this is a really bad move by EssilorLuxottica. They'll tarnish the reputation of one of their top brands by association with Facebook-Zuckerberg-creepiness.
  • Those "X-Ray specs" from the back of comics I read as kid are really here! "Zuckerpeepers" would be the perfect name.
  • They're way too late to the party, going to have an uphill battle displacing market leader Google Glass.

  • What a great synergy, a glasses manufacturer monopoly with a social media monopoly. Facebook loves to rape privacy, this will take thing to a whole new level.

    "We see you out of condoms, would you like to buy more or would you like to purchase a pregnancy test kit."

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