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Signal Tried To Use Instagram Ads To Display the Data Facebook Collects and Sells. Facebook Banned Signal's Account. (mashable.com) 55

Privacy-oriented messaging app Signal tried to run a very candid ad campaign on Facebook-owned Instagram, but it wasn't meant to be. From a report: Signal explained how it went down in a blog post Tuesday. The idea was to post ads on Instagram which use the data an online advertiser may have collected about users, and basically show the user what that data might be for them. "You got this ad because you're a teacher, but more importantly you're a Leo (and single). This ad used your location to see you're in Moscow. You like to support sketch comedy, and this ad thinks you do drag," one of the ads said. According to Signal, the ad "would simply display some of the information collected about the viewer which the advertising platform uses."

The fact that Facebook and similar companies collect your data isn't a secret. According to Signal, however "the full picture is hazy to most -- dimly concealed within complex, opaquely-rendered systems and fine print designed to be scrolled past." In other words, you may have consented to this because you weren't bothered to investigate the details, but you may feel differently if you knew exactly what online advertisers know about you. However, Facebook wasn't having it, and shut down both the campaign and Signal's ad account.

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Signal Tried To Use Instagram Ads To Display the Data Facebook Collects and Sells. Facebook Banned Signal's Account.

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  • Sniff... sniff... (Score:5, Insightful)

    by reanjr ( 588767 ) on Wednesday May 05, 2021 @05:30PM (#61352654) Homepage

    Smells a bit like an anti-trust violation. Facebook has a social media monopoly. They shouldn't be able to make these sorts of protectionist decisions against its customers.

    • It's just some app maker.. it's not like it's The President Of The United States or anything. I'm sure a move like that would cause actual backlash.
      • If the president were kicked off for competing with Facebook, then more people might have defended his "right" to be there.

    • by Anonymous Coward
      I miss when words had meanings. Facebook is not now, and never has been, a monopoly.
    • The stone cold banned the sitting elected president of the US. Do you really think they are afraid ?
  • by Shane A Leslie ( 923938 ) on Wednesday May 05, 2021 @05:53PM (#61352784) Homepage Journal
    I'd love to see what kinds of text would be generated by the user data I have left in my wake.
  • Did Signal claim that the character portrayed was entirely fictional, or did they really out somebody intentionally, using misdirection ("Oh, look, Facebook bad")

    • by BAReFO0t ( 6240524 ) on Wednesday May 05, 2021 @07:00PM (#61353024)

      Read TFS. They showed you and only you your private information. As in: What you could already see by looking at your entire profile. Just with the added crucial detail that it went through the cables of the advertiser that should not be able to access it.

      • that it went through the cables of the advertiser that should not be able to access it.

        At no point is a claim made in TFS or TFA that Signal has access to this data. Facebook has access to the data. Signal was able to target key words and send ads, they do not get an associated link between this data and the person.

        I.e. I could send an advert targeted to people with reading comprehension issues with the text. You would receive the ad with the text "You're getting this advert because you have ${target_variable}". But I wouldn't know that you specifically have the reading comprehension issues.

      • Incorrect.

        As an advertiser on Facebook, I have seen how they segment their sheeple. There are segmentations available that are not directly tied to information that the sheep have submitted directly.

        In other words, I might search for gay people on Facebook and find people that are likely to be gay, even if they didn't tick "tell everyone I'm gay" on FB. And furthermore, if ML is working as expected, I might even find people that don't even know they are gay yet.

  • by VeryFluffyBunny ( 5037285 ) on Wednesday May 05, 2021 @06:04PM (#61352838)

    Has it occurred to anyone that Facebook also holds some very personal, private, & potentially compromising information about people in positions of power & influence? For example, it's trivially easy to use someone's phone location data to see who they're having an affair with & that they may be having meetings & doing deals with people they shouldn't. Waaay more than this is possible with social network analysis tools. You think important people wouldn't be so stupid as to use insecure data practices? They think they've above those paranoid, nerdy IT types.

    What Facebook has is not unlike the way J Edgar Hoover had his FBI agents spy & collect 'profiles' on certain people in order to have some leverage over them. So, who do you think Zuckerberg is 'helping' these days? Additionally, Facebook's data security practices are so poor that they're an easy mark for state intelligence agencies in Russia & China.

    • So, who do you think Zuckerberg is 'helping' these days?

      The CIA and the Mossad. And not necessarily in that order. And anyone else who wants to pay up for the data. That they get for almost nothing.

      • Uum, the NSA and CIA already use the information they got themselves ond keep themselves in power and well-financed.

        If you disagree, you get e.g. a shot in the head with a scapegoat to blame, or the modern putting child porn and terrorist stuff on your computer amd swatting you to death, which is far easier to get the livestock to swallow.

        Facebook is merely helping to fill in some blanks in XKeyScore and such.

    • by cusco ( 717999 )

      they're an easy mark for state intelligence agencies in Russia & China.

      I like how everyone pretends that only the officially designated "bad guys" in the Russian and Chinese governments would ever do such a naughty thing. Of course the US and England and Brasil and India and Australia and ... would never do such a thing. Just unthinkable! And criminals could never think of hacking a database for blackmail material on government officials, oh, no, that could just never happen. I'm sure no corporate executive **ever** would consider strong-arming regulators, they're much too

    • by aRTeeNLCH ( 6256058 ) on Thursday May 06, 2021 @05:13AM (#61354092)
      Aside of that, we need to assume that the USA intelligence agencies also have this information, and no one is allowed to mention it/talk about it. Check up on the patriot act in case of doubt.
    • by classiclantern ( 2737961 ) on Thursday May 06, 2021 @10:43AM (#61354652)
      Zuckerberg has violated every espionage law on the books and yet the US justice department has not arrested him. Facebook collects private personal information about people who hold Secret and Top Secret clearance in sensitive nations defense jobs, tracks their location, and then sells the information to our enemies. Facebook is a clear compromise of our national security. There are only two possible explanations. One is the justice department does not prosecute billionaires no matter how many laws they violate, which is the exact opposite of justice. Or more likely the US is buying what Zuckerberg is selling, in which case every other country with espionage laws should put out a warrant for Zuck's arrest for selling details of their cleared agents.
      • I suspect it'd work the opposite way. Facebook could potentially reveal the identities of CIA agents by singling them out & NOT collecting their data. The idea of a spy is to blend in with & be like everyone else so as not to be conspicuous. My guess is that the CIA don't share the identities of their agents with Facebook. The espionage act or some other national security law could possibly be invoked in the case that Facebook passed on location data of agents to hostile parties. However, I assume t

    • Fun trick you can try at home to find potentially compromising information about people at your company.

      Basically Exchange server passes through IP addresses through your email when you work at home.

      https://twitter.com/fulldecent... [twitter.com]

  • by TheNameOfNick ( 7286618 ) on Wednesday May 05, 2021 @06:20PM (#61352900)

    Facebook, Amazon, Microsoft, Google, and Apple have a stranglehold on the market. Not only is this a general drag on progress, it's becoming increasingly clear from their brazen violations of law and ethics that they feel too big to fail and don't fear repercussions. We'll look back on these companies like we look back on Standard Oil and the old AT&T monopoly. They have to go.

    • Re: (Score:1, Flamebait)

      The IQ of the average American is 98. They may as well be a different species from those in the cognitive elite. They let people abuse them and they don’t care so long as beer and football and tig ole’ bitties on cable. They don’t understand why you make such a big deal out of everything. ‘That’s just the way things are”, they shrug, why can’t you girlie nerds just accept it?

      They are also the backbone of the US economy. If average IQ increased by 10 points overni

      • Re: (Score:2, Informative)

        by Anonymous Coward

        It's apparent that you have an IQ of 98 or lower. Because IQ tests are normed, the average is deliberately set at 100.

        100 is the average. By definition. Literally. By definition.

        Everything else is done to adjust the test itself so that it comes out that way. And, because an IQ test more closely measures cultural modernity, you'll find that your IQ scores drop over time, because the tests are increasingly normed for people younger than you on average.

        • It's apparent that you have an IQ of 98 or lower. Because IQ tests are normed, the average is deliberately set at 100.

          He said the average *American* IQ. IQs exist outside America so by definition, the average American IQ is lower than the global average IQ.

          • He said the average *American* IQ. IQs exist outside America so by definition, the average American IQ is lower than the global average IQ.

            Awww man, he was all excited too. I can just imagine how it went down:

            “Hey Mildred, remember when you said I wasn’t very smart? Well watch me put this guy on Slashdot in his place!

            Dear Ignoramus,

            It is clear that your IQ is less than 98 because US IQ tests are NORMED to 100, the average is literally 100. Yeah, like literally and shit. They defined it

        • It's apparent that you have an IQ of 98 or lower.

          Probably.

          Because IQ tests are normed, the average is deliberately set at 100.

          100 is the average. By definition. Literally. By definition.

          Ummmm, right, so are you saying that all nations have an average IQ of 100?

          They norm it on the fly do they?

          How does that work when comparing people from different countries?

          Do the actually calibrated it to Americans?

          Please, my intellectual superior, teach me — when was the IQ test last calibrated to 100 against US ci

      • by Anonymous Coward

        The current scoring method for all IQ tests is the "deviation IQ". In this method, an IQ score of 100 means that the test-taker's performance on the test is at the median level of performance in the sample of test-takers of about the same age used to norm the test. An IQ score of 115 means performance one standard deviation above the median, a score of 85 performance, one standard deviation below the median, and so on.[5]

  • That's what FB did here, to me.

    It means they showed that they know people do not want it, and that they want to trick them and do it anyway. And doing something to somebody against one's will is literally the essence of doing harm. Which, unless you got the convenient excuse of calling it "punishement" that our hopelessly medeival legal system supports, is also he definition of a crime in a civilized society.

    Otherwise there would be no reason to block the ads.

    • Oh fuck, damn. Proofread the comment. Didn't proofread the subject line after editing it again.

      Does anyone else have this problem of Firefox mobile failing to let you change the cursor, and always editing where your cursor was last, unless you lock the phone? It's the reason this happened.

    • The US legal system is ancient Roman rather than medieval. Medieval times had lots of shared properties (common grounds) and shared responsibilities. The city watch was often a job you had to do once in a while, and the guilds were made up of its members.

      The notion of property as loot (it is mine, therefore not yours and I can do anything with it without any responsibility) comes from the roman era.

  • There’s no way that this article is correct.

    Look what I found:

    Facebook Transparency Report
    We're committed to making Facebook a place that's open and authentic, while safeguarding people's private data and keeping our platform safe for everyone. (snip)

    Do you see that?

    Do you see that, Mr. Liar McLiesalot? Can you even read? It says right there in black and white:

    They are committed to SAFEGUARDING PEOPLE’S PRIVATE DATA!

    They don’t just do it, they’re committed. COMMITTED!

    Are you committe

  • FB took out ads talking crap about Apple in the same way... should Apple remove all FB's apps from Appstore?
  • Tough shit! You reap what you sow.
  • 'Tween this and the Cellebrite thing, Moxie Marlinspike has been up to top-notch shenanigans lately! I love it.

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