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Secretive Startup Zoox Is Building a Bidirectional Autonomous Car From the Ground Up (bloomberg.com) 93

A secretive Australian startup called Zoox (an abbreviation of zooxanthellae, the algae that helps fuel coral reef growth) is working on an autonomous vehicle that is unlike any other. Theirs is all-electric and bidirectional, meaning it can cruise into a parking spot traveling one way and cruise out the other. It can make noises to communicate with pedestrians. It even has displays on the windows for passengers to interact with. Bloomberg sheds some light on this company, reporting on their ambitions to build the safest and most inventive autonomous vehicle on the road: Zoox founders Tim Kentley-Klay and Jesse Levinson say everyone else involved in the race to build a self-driving car is doing it wrong. Both founders sound quite serious as they argue that Zoox is obvious, almost inevitable. The world will eventually move to perfectly engineered robotic vehicles, so why waste time trying to incorporate self-driving technology into yesteryear's cars? Levinson, whose father, Arthur, ran Genentech Inc., chairs Apple Inc., and mentored Steve Jobs, comes from Silicon Valley royalty. Together, they've raised an impressive pile of venture capital: about $800 million to date, including $500 million in early July at a valuation of $3.2 billion. Even with all that cash, Zoox will be lucky to make it to 2020, when it expects to put its first vehicles on the road.
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Secretive Startup Zoox Is Building a Bidirectional Autonomous Car From the Ground Up

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  • Bubble Ambitions (Score:5, Insightful)

    by monkeyxpress ( 4016725 ) on Wednesday July 18, 2018 @09:13AM (#56967552)

    If this company had the actual autonomous driving bit of the problem sorted, it wouldn't matter whether their vision for the product involved climbing into a 20 year old corolla through the sunroof. They don't seem to be offering any new breakthrough with regards to delivering a reliable and affordable self-driving solution.

    I always wondered what it would have been like to live through the first dot com bubble. Now I realise that is involves real engineering getting pushed aside to make way for the hype merchants.

    • Re:Bubble Ambitions (Score:5, Interesting)

      by Opportunist ( 166417 ) on Wednesday July 18, 2018 @09:24AM (#56967618)

      I always wondered what it would have been like to live through the first dot com bubble. Now I realise that is involves real engineering getting pushed aside to make way for the hype merchants.

      Pretty much. It was really a completely insane time. It was like a huge pyramid scheme, and everyone involved knew it was one but shut up because we made so much money it was just too good to be true. It was also the last time you could actually make a fortune as an engineer. Because of the way this bubble worked: Some yahoo had some pipe dream idea "on the internet", hit on some VCs who had more money than brains who didn't know jack shit about the internet and only knew that it has to be the next big thing, that VCs pumped money into the yahoo who, as well, had no idea about how anything on the internet worked, so he hired engineers whose job was to make the pipe dream come true. We, in turn, started asking more and more ridiculous prices for our work (and got paid those ridiculous sums because money was no issue), we literally made millions in 2-3 months programming what could best be described as very shoddy CMS and POS systems. About half a year the pipe dream went poof, so no maintenance had to be done, ever, and we could move on to the next million-per-month project.

      In the end, the pipe dreamer went broke, the VC lost his money and, well, guess who had that money. Which, by the way, should serve as a lesson: Money is never "lost". It's just with someone else now.

      • by trawg ( 308495 )

        replace "on the Internet" with "on the blockchain" for what it looks like today :D

    • There's really no "autonomous driving" problem to solve. There are 5000 or maybe 50000 problems related to autonomous driving that need to be solved ... one by tedious one. But you're right that an old Corolla or a 1935 Chevrolet or a Model T that can operate safely on public roads without a human in charge would have a market.

      As far as this thing goes. What the hell? The founders get to live in luxury 'til the funding runs out. And they could conceivably end up with a small piece of some lucrative pat

    • If this company had the actual autonomous driving bit of the problem sorted, it wouldn't matter whether their vision for the product involved climbing into a 20 year old corolla through the sunroof. They don't seem to be offering any new breakthrough with regards to delivering a reliable and affordable self-driving solution.

      I always wondered what it would have been like to live through the first dot com bubble. Now I realise that is involves real engineering getting pushed aside to make way for the hype merchants.

      You should check out TFA and in particular the video. They may not succeed, but they clearly have a lot of 'real engineering' going on. And the whole bi-directional, four-wheel-steering thing makes a lot of sense in the long run.

    • I remember "web designers" making more money than me and their coding was garbage. I hated doing HTML/etc. coding but could easily do a better job. Then the bust came along and all those folks who had no real knowledge or ability got the boot. It was a good time.
    • by Rei ( 128717 )

      The Onion hit the nail on the head quite a few times, back in the day. E.g.:

      Species Of Blue-Green Algae Announces IPO [theonion.com]
      AOL Acquires Time-Warner In Largest-Ever Expenditure Of Pretend Internet Money [theonion.com]

      I remember one company getting funded whose business plan was.... no business plan. Their entire idea was, "we're a group of people who have organized ourselves into a company; you give us a business plan and funding, and we'll implement it." Got a couple million dollars, if I remember right.

      More recently, they na

    • The closest thing is how it was a year ago with anything Bitcoin related. Write "Linux" on anything, and you got tons of funding. Then, your company ended up on fuckedcompany.com when it went kaput come 2000-2001.

    • Their vehicle in the Secret Crate (seriously, a VC loot box?) is a distraction. These days you can’t pitch yourself as just another company working on self driving technology, not without actually having something to contribute to the field. So: lacking an actual product or even a decent elevator pitch about actual technological advances, you add some fluff, you create a “vision” and get people exited about that, offer a few VCs a sneak peek and then use their names to drum up some FOMO wi
    • >I always wondered what it would have been like to live through the first dot com bubble.
      Having started my company before the bubble burst and still in operation today I can tell you my experience.

      It was much easier to sell a project. Back then, if it was on the web, people wanted it asap, almost no questions asked. Today there are so many options today customers are confused by all the competing options. Billing rates were higher 20 years ago than they are today, not adjusted for inflation.

      People h
  • by Opportunist ( 166417 ) on Wednesday July 18, 2018 @09:19AM (#56967574)

    Yet another startup promising yet another car of the future while producing yet again nothing.

    The spot for loudmouth marketeer in the car industry is taken. Musk has solidly cornered that position. And even he has more to show than some frames on wheels.

    If you want to produce the car of the future, great. Absolutely. But don't call before it's done. We have had so many stories of so many startups pipe dreaming up what could be, I think it's about time we move on to actually, you know, making something that can be sold. Anything else just ain't interesting anymore.

    • If you want to produce the car of the future, great. Absolutely. But don't call before it's done.

      That's just not how the business world works. Investment is attracted to buzz. They don't have a choice if they want to secure funding.

      • If you want to produce the car of the future, great. Absolutely. But don't call before it's done.

        That's just not how the business world works. Investment is attracted to buzz. They don't have a choice if they want to secure funding.

        No, it's not how the Tech Business World apparently works. In any other business, you actually have to have a working product and some sort of track record as a business before you can get people interested in investing.

        • by AuMatar ( 183847 )

          If that was true nothing would ever get built. Prototypes cost money.

        • Why don't you think auto companies are tech companies? It's always been true to some extent, but it's even moreso now. Look at how poorly the market reacts when they make a nice profit. But get a whole bunch of press and the money just flows in.

  • These "Silicon Valley royalty" will crash and burn as soon as they realize whiz bang naming and useless technology don't solve the legal and political problems that keep self-driving cars "doing it wrong". From the looks of TFA's photo, they also haven't managed to account for passengers or cargo. Sure, there is probably a subset of car users who have no passengers or cargo and desperately need to avoid backing out of parking spots. But since that subset can also use any other car, there isn't much of a mar
  • I'm so confused. It says "Instead of retro-fitting existing cars with fancy sensors and smart software, they want to make an autonomous vehicle from the ground up." but then they show a Toyota SUV equipped with fancy sensors and smart software driving around. Then they talk about autonomous driving, but the models in the garage have steering wheels. I know I am stupid, but please explain it to me.
    • Even the prototypes need steering wheels if they currently want to to be allowed on public roads since the States issuing the permit require them to have a backup human driver. And obviously, even the prototypes are not ready yet for testing on public roads.

      And even if the prototypes were ready, I assume there is probably even more bureaucracy involved in getting them approved for the public roads.

  • You Can't Go Home Again?
    Well, think again!
    With the NEW Zoox 2000, you can!
    Our patented new Zoox-tronic technology GUARANTEES that one-way trips are now a thing of the PAST!

    You Go girl! ...and back again!

    Zoox..
    Zoox..
    Zoox..
    2000!

    It-gets-you-where-you-want ..and back-a-gain!

  • Bidirectional vehicles make good sense for deliveries, I've posted about that here before. But do they make any sense for transporting passengers? I don't think that they do. The majority of people want to be seated facing forwards. Even though I don't generally get carsick, so do I. I just prefer to see where I'm going.

    An automated delivery vehicle ought to have roll-up doors on all sides (so you don't have to step into it to get things out of it) and move bidirectionally, so that it never has to even think about how it will turn around. It just doesn't! This solves whole classes of problem. But I don't think it makes enough sense if you're transporting passengers.

    • Bidirectional vehicles make good sense for deliveries, I've posted about that here before.

      Not unless you change an awful lot of existing infrastructure which was designed for vehicles that don't generally back up. Sure there are cases where it makes sense but a lot more where it doesn't. It's an utterly useless feature on the roads and arguably an unnecessary one when driving up to a loading dock though certainly more useful there. And if you design infrastructure to deal with mostly-forward driving vehicles then it renders the issue moot. Given that virtually all vehicles are going to be de

      • Bidirectional vehicles make good sense for deliveries, I've posted about that here before.

        Not unless you change an awful lot of existing infrastructure which was designed for vehicles that don't generally back up. Sure there are cases where it makes sense but a lot more where it doesn't.

        There are no cases in which a bidirectional vehicle can't handle the road. If it doesn't need to go the other way, it just doesn't. But there are cases where a bidirectional vehicle is a benefit, like driving up a narrow driveway to deliver packages. No room to turn around? No problem.

  • Bidirectional is neat and all but it's going to add significant cost and weight to the car and you only gain marginally in tight city traffic where reversing the car may be difficult and having that "crab mode" could help a bit.
  • A secretive Australian startup called Zoox (an abbreviation of zooxanthellae, the algae that helps fuel coral reef growth) is working on an autonomous vehicle that is unlike any other.

    So a "secretive" company nobody has ever heard, located in a location not renowned for technology or automobiles, of is allegedly working on a vehicle with features nobody asked for, using technology that isn't ready for public consumption in a market against much better funded and experienced competition? Do I have that right?

    I smell someone fishing for gullible investors.

  • by Solandri ( 704621 ) on Wednesday July 18, 2018 @12:21PM (#56968944)
    I mean I get how they could be marginally useful for navigating in tight quarters like crowded parking lots. But when on the road, all I can think of is this video [youtube.com].
  • by MpVpRb ( 1423381 ) on Wednesday July 18, 2018 @12:54PM (#56969182)

    ..about a startup with a custom designed headquarters and a $16,000 refrigerator

    A real engineering startup would have good tools, but an ugly, old building and a Costco refrigerator

    This dude is a wannabe Steve Jobs

  • The world will eventually move to perfectly engineered robotic vehicles

    Bullshit, bullshit, BULLSHIT. I make a prediction:

    People will NEVER fully accept so-called 'self driving cars' that they cannot directly control themselves with conventional controls

    ..and I'll stand by that with my last breath, and fuck you if you don't like my opinion, fanbois.

  • "It even has displays on the windows for passengers to interact with."

    So the kids can select 'Wash me' from a menu instead of writing it with the finger in the dust?

  • Of course they are going to start from the ground up. It's much easier to start from the tires than hanging things off of the roof.

  • It only drives forward, and the only user control is a loud horn.

    GET OUT OF THE WAY!

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