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McDonald's 'Make Burger History' Site Hijacked With Offensive Burger Ideas (stuff.co.nz) 192

An anonymous reader quotes a report from Stuff.co.nz: McDonald's New Zealand has been left with egg on its face after a raft of bad-taste burger suggestions customers forced it to quickly take down its new design-your-own-burger website. The company launched its "Make Burger History" site this week, as part of a new promotion where customers can "build your own unique burger" and get free fries and a medium soft drink. "Just come in to a participating 'Create Your Taste' McDonald's and order your Creation at the self ordering kiosk," McDonald's promised. But its failure to consider what pranksters might dream up online has left the company red-faced, with the website overrun by racist, homophobic and otherwise offensive suggestions. The page now redirects to the McDonald's homepage. The burger concepts ranged from the mild, such as "Bag of Lettuce" (literally just a pile of lettuce leaves) and "The Carbonator" (seven burger buns, no filling), to X-rated, including "Girth" (a stack of seven undressed burger patties) and "Ron's Creamy Surprise" (a pile of mayonnaise, best left unexplained). But many went totally tasteless, creating burgers with names like "Mosque at Ground-Zero," "Rektal Prolapse" and "Toddler Body Bag," some of which ended up on the website's front page before it was shut down entirely overnight.
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McDonald's 'Make Burger History' Site Hijacked With Offensive Burger Ideas

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  • Damn (Score:5, Funny)

    by Anonymous Coward on Thursday July 21, 2016 @08:13PM (#52557943)

    Sometimes I miss out on all of the fun.

  • by Shadow of Eternity ( 795165 ) on Thursday July 21, 2016 @08:18PM (#52557969)

    How many times is this going to happen before corporations realise if you give people the chance to publish the names of something they'll come up with shit like "Hitler did nothing wrong" and "Fapple".

    • by Tablizer ( 95088 ) on Thursday July 21, 2016 @08:21PM (#52557995) Journal

      In the spirit of Boaty McBoatface, why not "Ronald McDonald"? ...... oh, wait

    • Re: (Score:3, Funny)

      Can you get a "Fapple" without the mayonnaise? Or is that just not possible?

      • Sure, but it's just a sausage with no bun, condiments, napkins or utensils. You're pretty much stuck just holding it in your bare hands.

      • Yeah, it's called the Blue-Ball Special.
    • I just wish they would have done this in Scotland. If the Trump tweets [buzzfeed.com] are any indication, there would be some golden names burger names.
    • by GuB-42 ( 2483988 )

      I wonder how Nintendo does it? On the WiiU you can see other people's drawings and I've yet to see a penis. In fact most drawings are pretty good and tasteful.

    • How many times is this going to happen before corporations realise if you give people the chance to publish the names of something they'll come up with shit like "Hitler did nothing wrong" and "Fapple".

      I'd guess about a hundred million kabillion plus two times infinity.

      Corporations regularly come up with these "brilliant" ideas, only to find out that there are people in this world who basically live for this kind of mischief, grief, and trolling.

  • Paradox (Score:4, Funny)

    by Bovius ( 1243040 ) on Thursday July 21, 2016 @08:18PM (#52557975)

    I revile hatred and bigotry. Yet I love the internet.

    How can these both be true? Oh internet, you are a sweet sweet mystery.

    • if you don't hate anyone you're no good

      bigotry? do you have bigotry against ISIS? nazis? producers of child porn? I hope you have some bigotry for various groups of humans

      • by mark-t ( 151149 )
        Not approving of what a person might do does not necessarily mean that one dislikes the person as well.
        • you don't dislike the guy that hacks head off screaming victim for religious reason? hmmm. I hate him.

          • Re:Paradox (Score:4, Insightful)

            by dbIII ( 701233 ) on Thursday July 21, 2016 @10:06PM (#52558383)
            That's reason not bigotry. Bigotry is hating a little girl wearing a head scarf in your street because some guy on the other side of the world is hacking heads off for what he claims are religious reasons, but are really not.
            Remember Manson and Jim Jones both tried to put the blame on Jesus.
            • Re: (Score:3, Insightful)

              by Mashiki ( 184564 )

              Strange, I thought it was hating the headscarf because it's a means of coercive punishment going as far as wearing a full bodybag in those countries on the other side of the world that like hacking peoples heads off while he states it's for religious reasons and the imams and madrassas tech that it's for religious reasons.

              • Strange, I thought it was hating the headscarf because it's a means of coercive punishment

                All headscarves are evil and unpatriotic. See, for example:

                http://i.dailymail.co.uk/i/pix... [dailymail.co.uk]

            • by MrKaos ( 858439 )

              That's it!

              A Manson and Jim Jones Jesus burger! Two cooked patties with a raw patty in the middle covered in tomato sauce and held together with a nail in a serving board.

        • My Kingdom for some modpoints

    • by quenda ( 644621 )

      Hatred and bigotry? No.
      What is more likely: A skinhead homophobe goes to a junk-food website to express his rage, or a 14yo kid is yanking your chain for fun?

    • I revile hatred and bigotry. Yet I love the internet.

      Can you perhaps take joy in your own hate, or some of the causes of hate?

      Did any part of Inglourious Basterds amuse you? If so, then look: joy.

      Imagine you're watching pretty much any of today's comedy TV shows. They do a bit on Trump, by showing part of one of his speeches. Is it not funny? Look, there it is again: joy.

      Imagine you're reading Order of the Stick. Xykon, a totally deplorable character that you have to hate if you immerse yourself into th

    • by mjwx ( 966435 )

      I revile hatred and bigotry. Yet I love the internet.

      How can these both be true? Oh internet, you are a sweet sweet mystery.

      Its called being irreverent.

      For the most part the internet is very irreverent, even if the people who post the name "McGoebbels" are serious (and seriously messed up in the head) the internet refuses to take them seriously. Their act of hate and bigotry becomes an act to laugh at, rather than to revile.

      I regularly call my brother in law a cunt. Usually being called that is pretty offensive but we both know we're not being serious about the entire thing. Whether something is humorous or bigoted depends

  • by pinzvidz ( 3520933 ) on Thursday July 21, 2016 @08:20PM (#52557985)
    ...I would've just created a "Fullet'o'Fush" and "Chups".
  • by Mal-2 ( 675116 ) on Thursday July 21, 2016 @08:21PM (#52557991) Homepage Journal

    It's one thing to run a promotion like this, but to post things for public consumption before they can be vetted is just idiotic. It's almost like they hired Tay to do their PR.

  • by Fear the Clam ( 230933 ) on Thursday July 21, 2016 @08:24PM (#52558009)

    -30-

  • by Anonymous Coward

    "Ask the internet, and ye shall receive that which you did not expect"

  • Tasteless (Score:3, Funny)

    by GrahamJ ( 241784 ) on Thursday July 21, 2016 @09:19PM (#52558213)
    On the plus side, none of these were more tasteless than the burgers themselves.
  • by Anonymous Coward on Thursday July 21, 2016 @10:33PM (#52558491)

    Examples: http://knowyourmeme.com/memes/mcdonald-s-create-your-taste/photos

  • "Toddler Body Bag"

    That's my new band name.

    --
    BMO

  • Make Poverty History -- Make Burger History. Apologies for posting the obvious. We Germans had a taste of this a few years ago when chocolate manufacturer Ritter Sport asked its customers to invent new flavors of its square shaped product. Try "Ritter Sport Gorgonzola" as a search term to get a peek at some not-so-tasty submissions.
  • That's why we can't have nice things.

  • When I see things like this, I get a chuckle, or maybe a good belly laugh, at some of the burger names.
    When I see some of the things people come up with to disparage something like McDonalds, I actually get a glimmer of hope for humanity.

Even bytes get lonely for a little bit.

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