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Tesla Wins One Over Chinese Trademark Troll 103

cartechboy writes "The Tesla Model S went on sale in China this week, at a price of $121,000--which is the same $79,900 price as in the U.S. plus a whole bunch of other costs tacked on, mostly the customs duty China uses to protect its own auto industry and a stiff value-added tax. But that's not the big news. Lost in the announcement was the news that Tesla got its brand name back from a Chinese trademark troll who'd registered it in 2006, even before the very first electric Roadster was sold in the States. So now the company's stores can carry the name "Te Si La," which is the Chinese transliteration most familiar to consumers in that country. Score one more for Tesla Motors."
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Tesla Wins One Over Chinese Trademark Troll

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  • by SydShamino ( 547793 ) on Friday January 24, 2014 @09:18PM (#46063405)

    As mentioned in the article, most buyers in China will get this more for show than for the environment. At least in the U.S. when trolls call electric cars pointless, I can point to the 100% wind power on my electric bill and be smug about it, or at least point out that big industrial power plants in the countryside can scrub and dilute their exhaust more efficiently than thousands of cars crammed in a little city, but in China I think the power plants right now are probably just as bad.

    I do find it strange that the article mentions China incentivizing electric vehicles to reduce smog, while also pointing out the huge import duties Tesla has to pay. Given how cheap almost everything made in China is here, I didn't realize that they could tax our exports of anything that highly.

"To take a significant step forward, you must make a series of finite improvements." -- Donald J. Atwood, General Motors