New submitter cagraham writes "The currently ad-free Instagram has announced a plan to monetize its services by selling premium placement to brands. 35 year old Emily White is in charge of making Instagram profitable, according to the Wall Street Journal. The move shows the new priorities of parent-company Facebook, who now has to worry about appeasing shareholders, as well as fending off rivals such as Twitter. Whether Instagram's young and growing user base will balk at the ads, or even notice them, remains to be seen."
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