iComp writes with a story about how it will cost you $100 to message Mark Zuckerberg on Facebook. "Got something you'd like to say to Mark Zuckerberg? The Facebook CEO still maintains a profile on the social networking site he founded, but beginning on Friday, sending him a personal message could cost you. Mashable was the first to notice that some users who weren't otherwise on the Behoodied One's Friends list were being asked to pony up before they could send a message to his Inbox, to the tune of $100 a pop. As El Reg reported in December, Facebook has been conducting a limited test of a feature that requires users to pay a fee to send messages to people with whom they have no direct connection. The idea is that the type of users who like to send spam, hate speech, and otherwise frivolous messages typically aren't willing to pay for the privilege. Impose a fee – however small – and they probably won't bother."