redletterdave writes "While downloading and storing digital media with online service providers has become commonplace — more so than purchasing DVDs and CDs at physical retail stores — it's not very easy to transfer digital files from one individual to another, usually because of copyright laws. Some digital distributors have systems for limiting usage and distribution of their products from the original purchaser to others, but often times, transferring a copyright-protected file from one device to another can result in the file being unplayable or totally inaccessible. Apple believes it has a solution to this issue: A gift-giving platform where users have a standardized way for buying, sending and receiving media files from a provider (iTunes) between multiple electronic devices (iPhones, iPads). The process is simply called, 'Gifting.'"
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