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AMD Betting Future On the GPGPU 181

arcticstoat writes with an interview in bit-tech "AMD's manager of Fusion software marketing Terry Makedon revealed that 'AMD as a company made a very, very big bet when it purchased ATI: that things like OpenCL will succeed. I mean, we're betting everything on it.' He also added: 'I'll give you the fact that we don't have any major applications at this point that are going to revolutionize the industry and make people think "oh, I must have this," granted, but we're working very hard on it. Like I said, it's a big bet for us, and it's a bet that we're certain about.'"
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AMD Betting Future On the GPGPU

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  • by Assmasher ( 456699 ) on Tuesday May 31, 2011 @03:17PM (#36300448) Journal

    for OpenCL, this sounds very dangerous. Dangerous as in "Remember this really cool company named SGI that made uber powerful and specialized computing platforms?"

    Personally, I actually use things like OpenCL to do real time image processing (video motion analysis), but I don't know too many others in the industry that do, so I can't imagine their market is particularly large.

    There must be some huge potential markets that just don't seem to come to mind for me...

  • What is the point? (Score:3, Insightful)

    by the_raptor ( 652941 ) on Tuesday May 31, 2011 @03:24PM (#36300528)

    So will this make peoples web apps and office programs run noticeably better?

    Because that is what the vast majority of computers are being used for even in the commercial sector. Computer hardware peaked for the average user around 2000. Now as the article points out we are sitting around waiting for better software*. AMD would be better off developing that software then pushing hardware for a need that mostly doesn't exist.

    * Why is it that stuff like user agents and other forms of AI mostly disappeared from the scene in the 90's? We have the power now to run the things that everyone seemed to be working on back then.

  • by LWATCDR ( 28044 ) on Tuesday May 31, 2011 @03:30PM (#36300594) Homepage Journal

    Of course it isn't the best GPU with the Best CPU. It is a good CPU with a good GPU in a small low power package. It will be a long time before the top GPU is going to be fused with the top CPU. That price point is in an area where their are few buyers.

    Fusions first target is going to be in small notebooks and nettops. The machines that many people buy for every day use.
    GPGPU's mainstream uses are going to be things like video transcoding, and other applications that are going to be more and more useful to the average user.
    For the big GPGPU power house just look to high end discrete cards just as high end audio users still want desecrate DSP based audio cards. I am waiting to see AMD use Hyperchannel as the CPU GPU connection in the future for really high end GPGPU systems like supercomputing clusters.

  • by assemblerex ( 1275164 ) on Tuesday May 31, 2011 @03:31PM (#36300606)
    solely based on their mediocre driver support.

Thus spake the master programmer: "When a program is being tested, it is too late to make design changes." -- Geoffrey James, "The Tao of Programming"