TechCrunch is running a story about the prevalence of scams and shady monetization techniques in popular social games on Facebook and MySpace. As an alternative to buying in-game currency with real money, many games make use of lead-generation offers — letting players sign up for a trial service or take a survey in exchange for the currency. The system is rife with scams, and many game developers turn a blind eye to them, much to the detriment of the players and the legitimate advertisers — not to mention the games that rightly disallow these offers and fall behind in profits. The article asserts that Facebook and MySpace themselves are complicit in this, failing to crack down on the abuses they see because they make so much money from advertising for the most popular games.
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