IBM Predicts Massive Shifts In Advertising 135
Tech.Luver writes with news from IBM Global Business Services about its new report, The End of Advertising as We Know It (report PDF, summary PDF). It forecasts greater disruption for the advertising industry in the next five years than has occurred over the previous 50. Among the conclusions: broadcasters will have to change their mass audience mind-set to cater to niche consumer segments. Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.
press release (Score:4, Informative)
All these people want to do is promote their blogs. If
The only interaction I want with advertising... (Score:3, Informative)
As users get more choice, advrters must get bolder (Score:3, Informative)
So expect advertisers to pull more and more stunts (for the sake of the economy and with the blessing of govt. of course).
For example the forced sitting through a boring 20 second ad that doesnt even mention the product until the very end. Full screen web ads should get to the point within 1 or 2 seconds MAX.
If people only par for and download online the tv shows they like
And so they will resort to buy mailing lists and sending spam.
That's why I am going to have to resort to using a different email for every thing I sign up for.
I mean the service provided by mailinator is good
So for example lets say slashdot was my domain
Note, I am not against advertising