from the lesson-in-marketing-101 dept.
MrSpin writes "Democracy Player has relaunched today as Miro. Developed by the Participatory Culture Foundation, Miro aims to make online video "as easy as watching TV", while at the same time ensuring that the new medium remains accessible to everyone, through its support for open standards. The open-source application combines a media player and library, content guide, video search engine, as well as podcast and BitTorrent clients. But why the name change? According to last100, who have published a full review and guide to Miro: "When Democracy Player launched back in February 2006, the feedback received was that the name evoked different, yet equally negative responses. For many Americans it conjured up an image of yet another left wing media project, and to the rest of the world it was, rather bizarrely, being associated with the policies of the Bush administration. In contrast, the new name is purposely abstract.""
The ideal voice for radio may be defined as showing no substance, no sex,
no owner, and a message of importance for every housewife.
-- Harry V. Wade