schwaang writes "Advertising is an integral part of the Web, and its revenues make the likes of Google possible for all of us. But when PR firms promote products by pretending to be real bloggers, some think it crosses the line into unethical 'astroturf'. The Consumerist held a contest for best 'Flog' of 2006. And the winner is... Sony for it's fake all-I-want-for-Xmas PSP blog (which Slashdot readers will no doubt remember). Runners up included Walmart and McDonald's. And the award itself? Well, it's something you might find on on a fake lawn."