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Opening Zune Sales Flaccid 451

An anonymous reader writes "As 'Black Friday' approaches and consumers line up for the Playstation 3 it looks like Zune has become an afterthought. Despite months of hype, opening Zune sales are only so-so. While Zune did reach the top 10 on Amazon's Top 25 list for electronic product sales on its first day, it quickly fell below the top 15 and continues to drop. Six separate iPod models now outsell it as well as SanDisk's e250 player. In-store sales are not much better."
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Opening Zune Sales Flaccid

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  • by LostCluster ( 625375 ) * on Saturday November 18, 2006 @01:37PM (#16897046)
    Hello from Seattle. Hello? Anybody here?
    • by Anonymous Coward on Saturday November 18, 2006 @02:04PM (#16897344)
      If it wasnt for slashdot, i wouldnt even know what a zune is.
    • Re: (Score:3, Interesting)

      by Technician ( 215283 )
      Hello from Seattle. Hello? Anybody here?

      Seattle is fine with lots of people, traffic jam problems, beautiful countryside, the sound, etc. A short ways East in Redmond might be a diffrent story.

      More seriously, Yet another incompatible lower feature format.. Get a clue. Trading very restrictive DRM in another incompatible format for a taste of Wi-Fi is not a selling point.

      The only selling point for middle school kids is there is no DRM on photos. They can be transfered wirelessly. This is the hot new wa
      • by countach ( 534280 ) on Saturday November 18, 2006 @03:33PM (#16898126)
        To be outsold by iPod is to be expected. To be outsold by Sandisk is a spanking.
        • Re: (Score:3, Insightful)

          Actually the wife and I have the Sandisk e270 and an 4gig iPOD nano. We both argue over the Sandisk, the nano is the consolation prize.
  • First pun! (Score:5, Funny)

    by neuro.slug ( 628600 ) <neuro__ AT hotmail DOT com> on Saturday November 18, 2006 @01:37PM (#16897050)
    Let's hope this product is zune to be forgotten!

    /me ducks barrage of tomatoes
    • Re: (Score:3, Insightful)

      by maeka ( 518272 )
      I don't believe this first generation Zune, adapted as it was from an existing player, is meant to be anything more than a placeholder, a foot in the door. The really interesting battle, IMHO, will be the second generation Zune against whatever iPod exists when it comes out.
      Low sales, if anything, give Microsoft a chance to work out Zune Marketplace bugs, while treating the paying public like beta testers, which is their style. Higher sales would just mean the possibility of more angry customers during th
      • Re:First pun! (Score:4, Insightful)

        by h4rm0ny ( 722443 ) on Saturday November 18, 2006 @01:57PM (#16897256) Journal

        That may be, and I don't know much about MP3 players, but I do know that first impressions count. If this is their strategy, then bad move Microsoft.
        • Re:First pun! (Score:5, Insightful)

          by hazee ( 728152 ) on Saturday November 18, 2006 @02:48PM (#16897754)
          "...I don't know much about MP3 players, but I do know that first impressions count."

          You're kidding, right?

          "No wireless. Less space than a nomad. Lame."

          Ring any bells?
          • Re:First pun! (Score:5, Interesting)

            by MacJedi ( 173 ) on Saturday November 18, 2006 @03:34PM (#16898128) Homepage
            True, but that was Taco's first impression. I'd be willing to give h4rm0ny more credit. ;)
            • Re:First pun! (Score:5, Insightful)

              by h4rm0ny ( 722443 ) on Saturday November 18, 2006 @04:03PM (#16898360) Journal

              Why thank you. ;)

              To answer the post though, I was talking about the market's first impressions as opposed to mine or Taco's. Quite frankly if the market shared my first impressions, they would achieve the first ever recorded negative sales figures in history. However, the iPod actually did quite well to begin with. There was an initial lag period when it first came out during which it sold moderately well, but then after about eight months it began to rise hugely. Now this could sound reassuring to the Zune lovers (are there any outside Redmond?), but with the iPod, Apple were breaking fairly new ground. MP3 players weren't as prevalent as they are today and nothing quite like the then new iPod was. So that lag time is the technology gathering acceptance, filtering into public awareness, etc. That work is done now and . The Zune is treading old ground and ought to start off with an advantage because of that. But from this story it isn't exactly taking a big chunk of those who are buying their first MP3 player. Furthermore it's trying to break into a very established market whereas the iPod had territory which, if it was fooling around with boys, still had its virginity intact for a little longer. But Jobs has popped that particular cherry and is now in a pretty steady relationship. If the Zune were to steal the girl as it were, it would need to have done better than this.

              It has the backing of Microsoft. It probably wont die. But it's not going to be anything amazing and the one good feature it has is crippled with DRM. Others will replicate it soon enough and hopefully in a better way. As phones, PDAs, MP3 players et al., become more and more integrated, there's not going to be a future for an MP3 player that boasts "Hey, I can do wireless."

              IMHO, of course. ;)
      • by Trillan ( 597339 )
        And now low sales are a strategic advantage?

        Believe me, if there are problems, we'll hear about them regardless of how many people buy in.
      • by dangitman ( 862676 ) on Saturday November 18, 2006 @02:04PM (#16897342)
        The second-generation zune will come in a new color, Golden Shower, which is sure to be much more popular with fans of watersports. New catchphrase: Do I Hear Rain?
      • by tb3 ( 313150 )
        That's not a bad idea when it comes to software, and you can upgrade existing versions. With hardware, and especially consumer hardware, it doesn't sound so clever. You can't just 'over-write' your Zune with a Zune 2.0. You're just stuck with an expensive paperweight.

        And low sales aren't good for Microsoft, either. The whole wifi sharing thing relies on a critical mass of devices out there, otherwise it's useless. Without the wifi sharing the Zune is just a limited, re-badged, Samsung MP3 player.
        • by linuxci ( 3530 )
          Well people are arguing better functionality will come via firmware updates, however, people saying that are generally just Microsoft shills trying to defend the undefendable.

          No one knows what (if any) firmware updates will happen, so it's best to judge hardware by what it can d now, rather than it's potential
      • Re: (Score:2, Interesting)

        by davidmcg ( 796487 )
        To say that poor sales are not disappointing is just trying to spin a bad situation. You should get a job working for Tony Blair :) Simply put, a poor launch can do bad things for the Zune name. Look how Netscape's reputation was permanently damaged after the release of Netscape 6.0. The people who were holding out from IE finally made the switch and never looked back until Firefox. Microsoft needs to fix its mistakes quickly and get this thing selling and getting positive reviews that don't sound like th
    • Comment removed (Score:5, Insightful)

      by account_deleted ( 4530225 ) on Saturday November 18, 2006 @02:24PM (#16897534)
      Comment removed based on user account deletion
    • by bitt3n ( 941736 ) on Saturday November 18, 2006 @04:30PM (#16898644)
      Opening Zune Sales Flaccid

      there goes their chance to penetrate the market.

  • by yagu ( 721525 ) * <yayagu@[ ]il.com ['gma' in gap]> on Saturday November 18, 2006 @01:40PM (#16897068) Journal

    I think (just my opinion) with all of the up-front hype and the resulting "flaccid" initial sales figures, Microsoft may have offered up a pretty big loser. Why? Because so much about the Zune and (some of) its features depend on the social network aspect to achieve functionality, and that won't happen with this slow of a ramp.

    The flip side, also not good, is that with the slow uptake, the disappointing lack of ability to really use the wireless (because of a dearth of "others") will generate a viral, grassroots word of mouth ripple discourageing potential "others" to buy.

    Now slap on the silly DRM, the incompatiblity with almost everything else, the silly purchase plan (float MS a loan anyone?), this product is going nowhere fast. In some ways, too bad, it actually looked to have a certain coolness, but Microsoft forgot and left too heavy a signature...

    Maybe the good news out of all of this is the added prompting for makers like Apple to be more aggressive rolling out things like wireless, etc., though it looks to me like Apple has titrated their rollout almost perfectly.

    • by Xzzy ( 111297 )
      Because so much about the Zune and (some of) its features depend on the social network aspect to achieve functionality, and that won't happen with this slow of a ramp.

      I would wager it has less to do with units sold (though it can't help) and more to do with the fact that people don't listen to music to be social. They do it so they can ignore people.

      Apple tries this tactic too in some of their ads, and I don't see how they expect it to work. If you want people to socialize, they need to DO something togethe
      • by znu ( 31198 ) <znu.public@gmail.com> on Saturday November 18, 2006 @02:48PM (#16897752)

        Listening to music can be social.

        Jobs on Zune's sharing feature:
        I've seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.
        Jobs gets this stuff. Think this through. Compare the Bill Gates solution (have people navigate through menus and beam music to other people's players across the room) with what Jobs is proposing. With what Jobs proposes:
        1. You've creating physical intimacy through close physical proximity.
        2. You're listening to the same song at the same time. It's a shared experience. That isn't necessarily so with the Zune approach.
        3. You both have an ear free, so you can actually talk.
        Now, there are comments in response to this Jobs quote all over the Internet to the effect of "I don't see the point, you can do the same thing with the Zune." I suspect astroturfing, because the point is obvious: this Zune feature, the only thing is has going for it, is a complicated technological solution to a problem that people have solved in better ways without the technology.
        • by avajcovec ( 717275 ) on Saturday November 18, 2006 @03:56PM (#16898306)
          I agree. The other thing I don't understand is that all of the commercials show the Zune with a "Connecting..." screen. I've seen it about 5 times now and all it makes me think is that this thing takes forever to connect! Not how I want to spend my time. You would think they'd at least have one shot of "Transferring Song..." or somesuch.
        • Re: (Score:3, Insightful)

          by RahoulB ( 178873 )
          There was another Jobs quote a few years ago about other players copying the white earbuds ... he said something along the lines of "when the girl sees that it's not an iPod she will think you're a fake".

          I love the way he understands that making a gadget that sells is nothing to do with tech but instead all about pulling the ladies.
  • Coming in at #83 (Score:5, Insightful)

    by Celt ( 125318 ) on Saturday November 18, 2006 @01:41PM (#16897086) Journal
    Its Zune, on Amazon's top 100 products
    Fantastic work their Microsoft, beaten by even iPod cases and cheap ass dvd players :)
  • Soooo.... (Score:4, Funny)

    by Anubis350 ( 772791 ) on Saturday November 18, 2006 @01:42PM (#16897100)
    Just goes to show, Apple knows hard and black is the way to go!
  • Comment removed (Score:5, Insightful)

    by account_deleted ( 4530225 ) on Saturday November 18, 2006 @01:43PM (#16897104)
    Comment removed based on user account deletion
    • Frankly, I'm amazed that the thing got into the Amazon top ten list at all. I wonder how many units you have to sell in a day to get on that list, and just how many of those units were Evil Empire minions buying one for the team?

      Same problem with this sales list as any other one (such as sold music albums)... it doesn't really say much about popularity unless you have the actual hard numbers and how those numbers compare to the rest of the year (and perhaps same period previous year). Let's see where it la

  • by ConfusedSelfHating ( 1000521 ) on Saturday November 18, 2006 @01:47PM (#16897138)

    It was almost as if Microsoft said "Let's throw millions of dollars at a market and see if we can get a piece of it." The fact that it was trying to enter a market that is already flooded with similar products doesn't help. The fact that the Zune is incompatible with Microsoft's music files doesn't help.

    This is not to say that Microsoft should stay out of consumer electronics. The Xbox 360 has a good chance of being the dominant console this generation (outside of Japan). The Zune just happens to be a waste of time and money.

  • by Animats ( 122034 ) on Saturday November 18, 2006 @01:48PM (#16897158) Homepage

    This is normal for Microsoft. The first release of a new product never does well. Windows 1 was terrible. Early versions of Excel weren't competitive with Lotus 1-2-3. The original Internet Explorer was lame. It took three years before ".NET" made any sense. Direct-X was terrible in its early versions. The original Xbox worked but was a huge money drain on Microsoft.

    Then Microsoft fixes the problem. Each new release gets better. In time, the competition is crushed.

  • People have already wizened up to MP3 players. The popular ones don't have proprietary file formats, have a USB mass storage connection and a FM radio. Zune fails on all counts.
    • by deft ( 253558 )
      ipod has a built in FM radio now?

      not without a $49 radio remote.
    • You do know that the iPod is by FAR and away the most popular MP3 player, right? It plays proprietary music (in addition to several standard formats) and has no FM radio receiver... So I'd say those features are not relevant to people's purchase decisions for MP3 players...
    • by astrosmash ( 3561 ) on Saturday November 18, 2006 @02:46PM (#16897740) Journal
      Of the 14 million people who bought iPods this quarter (150,000 per day), the vast majority of them couldn't care to purchase the FM radio option, don't care about file formats (as long as it plays their existing MP3s), and don't use their iPod as a generic mass storage device.

      Although I rarely use it, I agree that the mass storage feature is nice to have when you need it; I can't image how an MP3 player could ship without it.

      Some techies seem to waste a lot of time fretting over issues such as file formats, DRM, and technical specs. Meanwhile, everyone else is too busy enjoying their music to give a rats ass.
  • Flaccid? (Score:5, Funny)

    by smartin ( 942 ) on Saturday November 18, 2006 @01:50PM (#16897178)
    You mean Micro and Soft?
  • by arth1 ( 260657 )
    I spot a pattern with Microsoft releasing hardware. They do it late, they make big and clonky hardware, and they tie it to their operating system.
    Exhibit 1: PocketPC. It flopped twice before taking off, and by then, it was too late, because the PDA was already a sinking star and most people needing the functionality bought smartphones instead. There was no way that a HUGE and clumsy PocketPC device of ~year2000 was going to compete with the dapper Palm V/Vx, and it didn't. Too big, too mediocre, too la
    • Re: (Score:2, Informative)

      Windows mobile is big now days.
      • Windows mobile is big now days.
        Only problem is that it isn't generating any direct profit. It's been a economic sinkhole (albeit a smaller one than Xbox) until last year when they made a stunning 2 (yes, two) million profit in the Mobile and Embedded division. Looks like they're basically giving away the stuff to me.

        The number on how much each division makes can be found in their 10-K report that they file with the SEC. Filings are available at www.sec.gov.
    • Don't forget the XBox. I have had a PS2 for many years, and my girlfriend recently bought an XBox to play a single game. I couldn't believe what a piece of shit it was! It's huge compared to the PS2. At least 5 times as large, it's loud (both the fan, and the stupid menu when no disk is in makes some stupid cartoon robot sound), it's obnoxious, and all of the parts and controls on it look like they're made for retarded, giant, kindergarteners. It reminded me of the first time I saw the dashboard of a
    • Origami? (Score:3, Interesting)

      by theurge14 ( 820596 ) *
      I remember hearing about the Origami project last year, what ever became of it?
      • Re: (Score:3, Funny)

        by Anonymous Coward
        It folded.
  • Mine eyes have seen the glory of the coming of the Zune;
    It is trampling out the storage where the Costless Tunes are store'd,
    It hath loosed the flaccid lighting of its terrible short release;
    Its songs are marching out.

    Glory, glory, hallelujah!
    Glory, glory, hallelujah!
    Glory, glory, hallelujah!
    Its songs are marching out!

    I have seen it in the watch-fires of a hundred wary bands!
    They have builded it an altar in the circling doom and damp;
    I can read its righteous screen by the dim and flaring lamps
  • by theurge14 ( 820596 ) * on Saturday November 18, 2006 @01:56PM (#16897240)
    Sure, we all understand nobody likes the king of the hill, no matter if it is deserved or not.

    But I hope this helps put to rest the continued notion that iPods only sell so well only because they are a marketing gimmick or some status symbol only to be worn to look 'cool'.

    The iPod is, for years now, been a well designed and well executed product. The scroll wheel introduced with the first iPod minis soon appeared on the complete iPod line when everyone including Apple realized it is what seperates it from all the other mp3 player interfaces. Well, it did until Zune and many others tried to imitate it.

    The iTunes interface won over many converts from Winamp and Musicmatch Jukebox before they even owned an iPod. Simplicity and power won over again. The iTMS isn't the best selling store by accident.

    Sure, the iPod is hyped, but perhaps it is for a good reason. People aren't dropped hundreds of dollars because they're stupid. At least for not this long and for this many years and different iPod models. Has there been a single iPod model that flopped?
  • by hmbcarol ( 937668 ) on Saturday November 18, 2006 @02:00PM (#16897274)
    The work "Zune" may enter the lexicon as a word akin to Edsel or Pinto.

    I heard a guy at work yesterday mentioning Sony's battery recall and commenting they "pulled a brown Zune" in terms of their marketing failure to deal with the problem correctly. (Brown being the least popular color for the Zune).

    Think of the uses... "The Republicans got handed a Zune in the last election".
  • by spirit_fingers ( 777604 ) on Saturday November 18, 2006 @02:02PM (#16897322)
    The really frustrating thing about the Zune is that it is essentially a terrific product. The problem is Microsoft's insistence at putting the interests of vendors first and the interests of their customers a distant second. If they'd only let the damn hardware do all it could do, the thing would be selling like hotcakes. The Zune's wi-fi capability COULD let you share whole playlists, and COULD let you be a DJ and stream to several Zunes simultaneously, and COULD let you share music without wrapping it in arbitrary DRM and COULD let you sync it with a PC without a cable. It could also let you use it as a hard drive and let you sync it with a Mac or a Linux box. But no. Instead, Microsoft's DRM tightassness won't let the Zune be all it could be and what we have now will go down in history as the Bob of music players.
    • Re: (Score:3, Insightful)

      by astrosmash ( 3561 )
      If Microsoft wants to sell copyrighted music they have to do what the copyright holders want. That's where the crippled hardware and DRM comes from. And unlike Apple, Microsoft cannot negotiate from a position of strength; they will do what they're told, or they won't have a music store. Microsoft even went so far as to give Universal $1 from every Zune sold. Pathetic!

      I hate how virtually every tech company bends over backwards for the entertainment industry. No one company, except for Apple, has stood
    • Re: (Score:3, Funny)

      The really frustrating thing about the Zune is that it is essentially a terrific product.

      Dude, it's fucking brown.
  • by Anonymous Coward on Saturday November 18, 2006 @02:03PM (#16897332)
    But the handful of other posters are dead-on accurate as to why the Zune is going to fail.

    There is already word of mouth that the Zune is encumbered with myriad of limitations. The whole product launch follows a very traditional marketing strategy complete with a flash yet typical advertising campaign. In the days of yore, a company could manufacture hype for a product. Before the internet, word of mouth spready very, very slowly. Now, if you fuck it up -- you're done. Really done.

    Who was Microsoft marketing the Zune to exactly? One could only hope that they would have actually done some market research on their target demographic. Enough to know that these people aren't as gullible as they once thought. Clearly, this isn't the case.

    The product itself follows the mantra of design-by-deception. Forget all of the stuff about DRM and fair-use. Although that did play a part, the true problem with the Zune is that it was a product manufactured by people who really didn't want it to succeed. The modus operandi of corporations is to build a system to maintain the status quo. We're in a period of time where innovation threatens the life blood of the huge conglomorate. Sure, this threat has always existed -- but not to such a degree as it does today. The unwritten motivation for every decision is to make sure that everything is built to keep things from progressing beyond a company's capacity to adapt. Adaptation brings risk, and nobody in a position of executive privilege truly wants to accept responsibility for a failure, or responsibility for controlling risk. It's PMI training gone haywire.

    So, how does this manifest? The Zune is a perfect example. They see the threat coming, they don't want to assume any risk, they design a product to fail and thus hurt the industry where the so-called rising star is coming from, and maintain the status quo.

    It's truly brilliant, but this strategy is never laid on paper. It's never communicated. It's simply the ebb and flow of business, which is itself a manifestation of the human being's drive towards power and influence, which is completely derived from human desire for their memory to outlive their physical being due to doubts about the true meaning of life and death.

    In an ironic twist, many don't realize that by being a part of the problem, by sacrificing forward progress, they are in fact going against the very nature of man's ambitions. This is, of course, manic. It's probably why we built the bomb, build biological weapons, etc. It's the vain hope that someday somebody actually will make a mistake and wipe us all out, so that some creature down the road might learn from our mistakes and by doing so, we may have a final, romantic sense of redepmtion for our own.
    • Re: (Score:3, Insightful)

      by gaspar ilom ( 859751 )
      So, tell me if I'm getting this right, A C...

      The Zune was set-up to fail -- in order to sabotage future market demand for a similarly-featured product?

      **AND** this strategy is part of the Circle of Life and the eternal struggle of Man?
  • by Slithe ( 894946 ) on Saturday November 18, 2006 @02:12PM (#16897416) Homepage Journal
    So I take it nobody's done any squirting yet?
  • I'd say flaccid is a good way of describing Microsoft ;).
  • by microcars ( 708223 ) on Saturday November 18, 2006 @02:17PM (#16897470) Homepage
    case in point: The Pet Rock

    Who would buy a Rock for a Pet? yet....it happened.
    There is a whole untapped market of gifts that are "not nice". I mean, what do you get someone in the family when you HAVE to get them a present, but you don't like them?

    Perhaps they could do a tie-in with those new "LearnAboutCoal.org" commercials and throw Santa in there too.

    SANTA: "Well, lets see little Johnny has been very Naughty this year, so he gets a lump of coal!"

    Johnny: "Well at least I can burn this and keep warm for a few minutes"

    SANTA: "And little Bobby has been especially naughty so he gets a Zune!"

    Bobby: "Whaaaa!!!......."

    [end tag]: UPS voiceover: "What can Brown do for YOU?"

  • by lawpoop ( 604919 ) on Saturday November 18, 2006 @02:24PM (#16897542) Homepage Journal
    Is it just me or does MS seem to design everything by a giant committee, headed up by accountants and market-speak droids?

    The seem to be used to dealing with business customers who don't understand computers and don't want or need to -- they just know that MS is the 'best of breed' and MS will take care of their every need. They have no imagination and no ideas of their own about how a computer could solve their problems, or what they want out of it -- they just want to sit down at a training course and have MS tell them how a computer works and what to do with it. They are just there for the ride, eagerly consuming whatever lowest-common-denominator crap MS pumps out.

    Meanwhile, the younger kids coming up are computer savy, have a general idea of how computers work and what you can expect out of them, and most importantly what sucks and what doesn't. That's why the iPod has built such a strong brand -- not for its sleek styling, but for its user friendly interface. Instead of another button for another feature, it has *basically* one button (or two buttons, or one nested button) for *all* of its features. This is what the music listeners of today want -- an *easy* way to get to their music. This is worth repeating -- the iPod is simply the easiest path to their music. That's all.

    Meanwhile, the MS zune seems to be designed to please music labels and MS' own need for vendor lock-in, with its DRM, shoddy music store, and crappy sharing features. Go ahead, please everyone but the customer who you expect to pay for the privilege of using your crap. Though I must admit, it does work well in the business world.
  • by Frankie70 ( 803801 ) on Saturday November 18, 2006 @02:28PM (#16897584)
    Here [amazon.com].

    Most of them seem to be very favourable.
    First few days is really too early to judge a product sales figures.
  • zune sales (Score:3, Insightful)

    by l3v1 ( 787564 ) on Saturday November 18, 2006 @02:54PM (#16897814)
    Well, I'd never buy anything with lines like "Welcome to the social" on it anyway. I still have really hard times accepting it as being valid unfunny English with a meaning.

  • Let's be sensible (Score:3, Interesting)

    by tkrotchko ( 124118 ) * on Saturday November 18, 2006 @03:25PM (#16898062) Homepage
    I don't get why anybody would buy this when iPods are cheaper for the same capacity.

    There's already a considerable ecosystem of accessories and attachments for the iPod.

    It works with two open formats... mp3 and aac.

    iTunes works with Mac, Windows 2K, XP, and Vista.

    Does anybody want to buy this because they can send a song to a friend and he/she can listen to it 3 times. That's it? That's the feature I've gotta have? It doesn't even "Play for Sure!".

  • by 93 Escort Wagon ( 326346 ) on Saturday November 18, 2006 @03:27PM (#16898084)
    Despite months of hype

    Maybe it's because I own a Tivo, but... what hype? I haven't seen anything on TV, in magazines, on buses, etc.

    And regarding the title of this thread, "Opening Zune Sales Flaccid" - do the editors' entire existences revolve around thoughts of sexual inadequacy? That's one of the silliest sentences I've seen put together anywhere. It's pathetic even by Slashdot's juvenile standards.

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