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Justin Long No Longer A Mac 333

david.emery writes "Wired is reporting that Apple will be replacing Justin Long as its 'Mac' in their 'I'm a Mac/I'm a PC' ad campaign. John Hodgman, the personification of the PC, is reportedly shooting new commercials." From the article: "Even people who hate the campaign find their core idea compelling enough to endlessly satirize the series on YouTube. The one enduring criticism of the ads is that John Hodgman's PC is funnier and more likable than Justin Long's sleazy hipster doofus Mac. (just what was he saying to that hot new camera from Japan?) Hodgman is a riot (just read "The Areas of My Expertise" if you don't believe me), but I'm not sure how the new series of ads goes on from here. Is there a new Mac? Does Hodgman become the Mac?"
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Justin Long No Longer A Mac

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  • by hsmith ( 818216 ) on Saturday November 11, 2006 @11:42PM (#16810686)
    right on time!
  • by everphilski ( 877346 ) on Saturday November 11, 2006 @11:51PM (#16810722) Journal
    Since they were both chosen as "types" of a machine ... what does this decision have to say about PC's versus a mac?

  • by LostCluster ( 625375 ) * on Saturday November 11, 2006 @11:51PM (#16810728)
    There's something in the news/TV/content business called an "evergreen"... something that's just as newsworthy tomorrow as it was yesterday and is today. We've finally hit the slownewsday(tm pending) that brings those things out of the woodwork.
  • by Midnight Thunder ( 17205 ) on Sunday November 12, 2006 @12:37AM (#16810984) Homepage Journal
    Does Hodgman become the Mac?

    Actually that would be the ultimate switcher message :) "I used to be a PC, but now I'm a Mac".
  • by McFadden ( 809368 ) on Sunday November 12, 2006 @12:39AM (#16810992)
    Oh my god. That's the funniest shit I've seen.. well, since I saw Patrick Stewart in an extra talking about tits about fifteen minutes ago. Thank you for the entertainment.

    Good to see that some Slashdot readers still exhibit the mental age of a 12-year old when it comes to laughing at someone simply because they're speaking another language in an "oh look at those funny Japanese" kindof way.

    Frankly, they're not doing anything that the American actors didn't do, so one wonders what else makes it "the funniest shit [you've] seen."

  • Seriously? (Score:2, Insightful)

    by aussersterne ( 212916 ) on Sunday November 12, 2006 @01:14AM (#16811132) Homepage
    I found the PC guy to be too obnoxious, I just want to hit him. The Mac guy seems like a fairly average Joe, reasonably likable. I don't get it. Elitist? He's got his hands in his pockets and he's wearing jeans. How is that elitist?! Anyway, the guy in the tie is always the elitist, it's a rule of nature.
  • Wow. (Score:5, Insightful)

    by aussersterne ( 212916 ) on Sunday November 12, 2006 @01:20AM (#16811164) Homepage
    So jeans + sweatshirt = hippie? It's clearly not we jeans-wearing people that have a problem with elitism...
  • Re:Seriously? (Score:4, Insightful)

    by catbutt ( 469582 ) on Sunday November 12, 2006 @01:35AM (#16811276)
    I agree about mac guy. I kinda like him, I think he's right for the part, and not particularly smug or a jerk about his superiority. But the pc guy is right for the part too, and he is funnier ... but only likeable in a "feel sorry for him because he's such a pathetic loser" sort of way.
  • Ellen Fleiss (Score:2, Insightful)

    by ScottCooperDotNet ( 929575 ) on Sunday November 12, 2006 @02:39AM (#16811672)
    Who wants to see more of Ellen Fleiss?
  • by illegalcortex ( 1007791 ) on Sunday November 12, 2006 @02:45AM (#16811684)
    No, he wasn't imagining it, he was just misremembering [] it.

    The Mac says he does "music, movies, podcasts - stuff like that". The PC says he does "timesheets and spreadsheets and pie charts". He does not says "games." Definitely implies it, though. The whole thrust of the ad is that PCs are built to do business apps and Macs are not. It's fairly ludicrous.
  • by IntergalacticWalrus ( 720648 ) on Sunday November 12, 2006 @02:49AM (#16811710)
    I don't know anyone who actually likes those dumb ads, in fact it usually makes them hate Macs even more.

    The usual responses I hear:
    "PCs are no fun? Don't Macs get like, no games? What a bunch elitist assholes! Who gives a shit about making picture albums!"
    "Macs are safer? Of course they are, you don't get to do anything with it because there's none of the software I use!"
    "That Mac guy looks arrogant, not sure why. The PC guy looks friendlier though. Hey, in fact he looks a lot like that guy on that Jon Stewart show. Now THAT'S a funny guy."

    Now tell me slashdot, am I living in some bizzaro world or are Apple really shooting themselves in the foot?

    (Disclaimer: Not a Mac hater myself. Long time Linux user who's seriously thinking of buying one of those nice Core 2 Duo MacBooks real soon...)
  • by _Sprocket_ ( 42527 ) on Sunday November 12, 2006 @04:12AM (#16812040)
    As much as I respect Macs for what they are and do, for all of their "We're different" attitude, they just can't seem to stop with the "Me, too!" actions.

    Hell yeah! I mean... heck... who wants compatability! Who wants the option to use data and applications from other platforms? That's just crazy talk.
  • I disagree (Score:3, Insightful)

    by Jeppe Salvesen ( 101622 ) on Sunday November 12, 2006 @05:10AM (#16812222)
    The message seems to be that you can get more out of your digital camera, your digital video camera etc with a Mac, while there is less hassle with unnecessary concepts like viruses and drivers.

    This series of ads is not about preaching the the choir. It's about converting those who don't feel emotionally attached to their computer. Apple tries to convince potential buyers to get a 1000$ Mac rather than a 500$ PC. It's that simple.

    And it's working. Apple market share has been rising quickly since the introduction of the Intel line.

    (Drivers are needed for a computer to work, but the end user should not need to know about them, like they don't know about memory management implementation details)
  • Re:Seriously? (Score:2, Insightful)

    by pr0digy25 ( 915443 ) on Sunday November 12, 2006 @12:23PM (#16814094)
    The PC guy's suit probably cost $150 at a "Suits 'R' Us" type of place... OTOH, the Mac guy is probably wearing $500 worth of "vintage street clothes" from an overpriced sales barn like Urban Outfitters. :)
  • Re:Why the hate? (Score:3, Insightful)

    by fyngyrz ( 762201 ) * on Monday November 13, 2006 @09:30AM (#16822426) Homepage Journal
    Am I the only one who thinks Justin Long seems like a nice kid who plays a good straightman... ?

    Yes, I think you might be. Or at least, close. The guy is amazingly annoying, condescending, and not particularly representative of anyone I can think of in this role except himself. He fails to represent the spirit of the machine's users, which is pretty much one of independent thinking and an appreciation of fine design for the most part; and he fails to represent the machine itself in the sense that there is no clue from these commercials that the Mac is truly much easier to use at the top level, yet far more sophisticated, flexible, extensible and secure underneath. PC users can come out of the woodwork and scream about that characterization, and they probably will, but the fact is, it is bang-on true. Windows is so far behind any version of *nix that I can't see it ever catching up in terms of flexibility, no matter how many times they patch it and give it a new name. Now, if you want to argue that Long is prettier than Hodgman, I can't really go there, and I'll have to leave that in your lap, as it were. Guys don't send me "pretty" signals. But Macs do. :)

    Maybe Aishwara Rai []? Now that is one exotic, beautiful, sexy, and smart human being.

    Truly, Apple needs better advertising people. Mac ads are just terrible. I wasn't even remotely sold until I got a Mac in my hands, because the ads transfer no information whatsoever. Just fluff. Which I have no use for. And the Mac is not fluff. Not by any means. Yet that's how they try and sell it. And with Long... they don't even do that very well. :(

Today is a good day for information-gathering. Read someone else's mail file.