An anonymous reader writes "The New York Times and C|Net are reporting on new good will gestures from big cable companies. As service monopolies increasingly became the norm, quality of service began to decline across the board. Now, though, with a number of alternatives cropping up, cable companies are beginning to realize the need to ensure customers say with the often imposing service companies." From the article: "[As] service has improved slowly as satellite providers, upstart phone carriers and cell phone companies have provided attractive alternatives. And now that cable and phone companies are starting to sell similar bundles of phone, broadband Internet and television products--known in the industry as a triple play--they risk losing subscribers forever if they do not keep them happy."