bart_scriv writes "BusinessWeek looks at the current entrepreneurs of Web 2.0 via the lens of Kevin Rose and Digg. Although the article focuses on the rise and success of Digg, it also looks at the ethos of Web 2.0 and its successful companies, including YouTube, Del.icio.us, Facebook and Xfire. From the article: 'Clearly much has changed since 1999, and Rose and his fellow wealth punks have little in common with the sharp-talking MBAs in crisp khakis and blue button-downs who rushed the Valley as the NASDAQ climbed. In the late 1990s, entrepreneurs were the supplicants, and Sand Hill Road, dotted with venture-capital firms, was the mecca. Dot-commers relied on VCs for the millions needed to buy hardware, rent servers, hire designers, and advertise like crazy to bring in the eyeballs. For their big stakes of, say, $15 million for 20% of a company, venture capitalists received board seats, control of the management levers, and most of the equity. Now, it's more like: Maybe we'll let you throw a few bucks our way -- if you get it. Otherwise, get lost.'"