RL T-Shirt Store Opens Branch in Second Life 55
ches_grin writes "The (very real) t-shirt maker American Apparel has opened a virtual store in Second Life, becoming the first major retailer to set up shop in the SL universe. Though items cost only $1, the company hopes to bolster real life sales. Article includes some screenshots of the store and clothes." From the article: "The amount of money American Apparel has made so far on Second Life is probably not as much as they would make in a day at a single store ... But the idea meshes existing Korean online game models in which players can buy accessories for their avatars in micro-transactions, with the idea of the social Web--an online, virtual community. American Apparel's store suggests a new form of videogaming only starting to be explored in the U.S."
Like they say, (Score:4, Insightful)
Re:Like they say, (Score:2)
Re:Like they say, (Score:1, Informative)
Re:Like they say, (Score:2)
Re:Like they say, (Score:1)
Made in the USA? (Score:4, Funny)
Re:Made in the USA? (Score:4, Informative)
Re:Made in the USA? (Score:3, Insightful)
Re:Made in the USA? (Score:1)
What would I be payed? Because, I mean, if the shirt costs retail one dollar, that means it's produced for two or three cents, and the laborers would only make hundredths of a cent per day. How will they virtually feed their virtual families?
Re:Made in the USA? (Score:1, Funny)
Next... (Score:3, Interesting)
I for one welcome our new virtual overpriced fashion masters.
Re:Next... (Score:3)
I guess the signature soles of Dr. Martens would be hard to reproduce, but you could have Tommy Hilfiger Whale Plate Armor of the Gods with the logo on it.
I wonder if I could make a Swoosh-shaped scimitar... Dibs on that one! I'm calling my patent lawyer!
Re:Next... (Score:2)
Second, very few things sell for $25 in SL. $10 is already in the realm of expensive items, such as large scripts that do something very fancy, and such. You can buy medieval castles for $10. A virtual shirt would be at most L$50, which is 15 cents.
Re:Next... (Score:2)
Sounds more like someone's figured out virtual pricing at last to me. Hell, it's less than half the price of some horse armour.
Re:Next... (Score:1)
Also, I was using hyperbole to describe the idiocy and conspicuous consumption, (and to an extent, the conspicuous waste) of my fellow Americans who buy shirts priced that high in stores such as Abercrombie, et al.
Most people don't care about durability and features, but instead care about fashion and paying people to advertise their products. Yes, its a virtual world in Second Life, (I do occasionall
Lots of opportunity... (Score:5, Funny)
Shoplifting? (Score:3, Funny)
So is their going to be a way for real-life shoplifting to occur too? If so
Re:Shoplifting? (Score:2)
Still, it's not hard to make money in SL, if you want it. Just go to a few contests and game shows and you're bound to win some money.
-Eric
Think Geek? (Score:4, Insightful)
Re:Think Geek? (Score:2)
Re:Think Geek? (Score:1)
Can you do it yourself? (Score:4, Interesting)
Re:Can you do it yourself? (Score:2)
The only thing stopping someone in meatspace from selling reproductions of tee shirts is copyright law. I'm not sure how that works for personal use; can I make my own copy of, say, an Abercrombie and Fitch tee shirt, and wear it?
Anyway, copyr
Re:Can you do it yourself? (Score:2)
And yes, you can personally make a t-shirt with whatever trademarks on it you wish. You just can't sell that t-shirt, or represent it as being made by the owner of the trademark.
Re:Can you do it yourself? (Score:2)
Re:Can you do it yourself? (Score:2)
Re:Can you do it yourself? (Score:2)
The smallest transaction is L$1
If an object is sold non-modifable/non-reproducable, you can't (easily afaik) bypass this.
If you hand produce an identical texture, it costs you to upload it (L$10 I think).
Items contain who created them originally, so even if you put yourself out of pocket (and effort) to make a duplicate, people could easily tell they were being given/buying a bootleg.
And in both cases, it's still publicity for the original company. Just if it's boot
Re:Can you do it yourself? (Score:1)
I think many people also know that those two VCDs in a paper sleeve with turkish subtitles aren't the real deal but if they're cheap enough people will buy.
Re: (Score:1)
A whole new can of worms? (Score:2)
Re:A whole new can of worms? (Score:1)
Or alternatively... (Score:1)
doomed for failure (Score:3, Insightful)
This is probably why the store is devoid of any traffic, and the only person there is some linden who appears to be trapped in the floor.
Re:doomed for failure (Score:3, Funny)
That's odd. Usually Lindens just have their heads trapped up their asses.
-Eric
RL Advertising (Score:4, Insightful)
Re: (Score:1)
What's the appeal of Second Life? (Score:4, Insightful)
Re:What's the appeal of Second Life? (Score:3, Informative)
You want to be tiny, huge, furry or a robot? No problem. Want to live in a huge medieval castle, or a futuristic home? Can be done. There are games, gambling, damage enabled zones where you can use weapons and kill people, lots of places where to hang around, and a world that would take months to fully explore and keeps growing.
You can use it as a platform too. For example, there's an artificial life simulation somewhere, with an e
Re:What's the appeal of Second Life? (Score:3, Informative)
I much prefer There [there.com], not that I play these pseudogames any more. SL is the winner in content but There is superior in accessibility.
Absolutely amazing. (Score:2)
It's already bad enough with people walking around in $50 t-shirts with huge logos plastered all over them. Now we've got people paying money online for essentially no other reason than to help this company advertise.
The depth of corporate greed is easily outdone by the depth of consumer stupidity.
Re:In Reverse, Too! (Score:1)
This isn't such a bad idea (Score:2, Interesting)
Think about the number of people who go to great lengths to personalize their avatar in a game like WoW which has very limited customization options. With a game like Second Life, where your character IS YOU, the desire to "pimp your toon" is HUGE.
Also, this business model, has almost no overhead costs. Sure, advertising factors in, but you only need to design the items once, and never actually need to manufacture them.
Sadly th
Re: (Score:1)