One Second Ads Hoping To Grab Your Eyes 105
otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."
Re:Ah, here at last. (Score:3, Interesting)
My first thought was also Blipverts.
Image Repair (Score:3, Interesting)
They are just a cute and fuzzy corporation that wants to be your pal.
I think I need to puke.
Re:Here's my 1-second ad for Diet Pepsi and Mentos (Score:2, Interesting)
http://video.google.com/videoplay?docid=-14536843
I hope this catches on (Score:3, Interesting)
At first, I thought it said... (Score:2, Interesting)
Now, if only all commercials became 1-second blips and they cut down the commercial space accordingly (instead of putting in more to fill up the gap). Longer shows and less fast forwarding!