theodp writes "How do you reward Google for letting your CEO buy stock for six cents a share? If you're Amazon, you dump Google for Windows Live Search to power subsidiary Alexa, who has not yet commented on the switch. Other Windows Live Search sightings are being observed at Amazon subsidiary a9.com." From the Search Engine Lowdown article: "The Alexa toolbar's gotten Alexa a bad rap from privacy advocates, though in function it's effect on search results is similar to click stream data that Google, Yahoo, MSN, Ask may or may not be using in their determinations of relevance. Wall points out that 'A9 is still powered by Google...' A9 is Amazon's primary search project. Wall wonders, however, if the change in Alexa indicates a larger coming change in Amazon's relationship to Google. I agree. In fact, I see the move as the first Google Dump in the post eBay's-seeking-partners-against-Google era."