Apple to Build Second Campus 94
Randy writes "Apple plans to expand dramatically in Cupertino by constructing a second major campus, one mile from Infinite Loop. Lamenting the fact that 'there aren't many apricot orchards left' upon which to build a new campus, Apple CEO Steve Jobs noted that Apple nevertheless managed to do the trick by purchasing several contiguous properties." From the article: "The maker of Macintosh computers and iPod digital music players will house 3,000 to 3,500 employees in the new campus, about 10 minutes away from its headquarters on Infinite Loop in Cupertino. Jobs estimated that it will take three to four years to design and build the new campus."
Good ol' California traffic (Score:5, Funny)
and then
about 10 minutes away from its headquarters on Infinite Loop
10 minutes seems a little optimistic to travel one mile in that area. He must mean on foot, it would take twice that long in a car.
unless (Score:1)
Re:unless (Score:3, Funny)
or a secret underground tunnel... the iTube!
Re:unless (Score:1)
Re:unless (Score:2)
Re:unless (Score:2)
Re:unless (Score:2)
Re:unless (Score:1)
Re:unless (Score:2)
Re:Good ol' California traffic (Score:2, Funny)
Re:Good ol' California traffic (Score:2)
I'd take a car to go a mile if I had to do it more than once or twice in a short period of time. Not for a block walk, but a mile is a fair distance (12-15 minutes or so at a normal stride?).
Re:Good ol' California traffic (Score:2)
You have a perfectly valid point. But one mile still isn't far at all - even though you wouldn't want to walk between the buildings, it would be perfectly possible to ride the bike between them (max 5 minutes, probably nothing compared to finding a parking spot...).
And before you remind me that most employees probably d
Re:Good ol' California traffic (Score:1)
Yes, but that's in Sweden...
Re:Good ol' California traffic (Score:1)
Anyway, I'd hate having to look for and pay for a new parking spot just to go a mile away.
Re:Good ol' California traffic (Score:2)
I'd rethink what I'm doing if I had to make that trip more than once or twice in a short period of time. Rather than spending an hour making a couple 2-mile round trips, I'd... um... use the phone? Fire up VNC or ARD? Delegate one of the tasks? Bring a bike? Plan ahead next time so I'm not going back to my office on Infinite Loop between two meetings over on Disk Drive? Bottom line: Why would you have to
Re:Good ol' California traffic (Score:1)
Re:Good ol' California traffic (Score:1)
Re:Good ol' California traffic (Score:4, Insightful)
I used to have a job about a mile from my house. I'd usually walk to work. All my co-workers thought I was very strange. And before you say, "lazy Americans" note that many of my co-workers were Asian immigrants.
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:1)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:2)
Funny: We feel the same way about incompetent drivers.
And we were here first.
Re:Good ol' California traffic (Score:1)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:1)
Re:Good ol' California traffic (Score:2)
Re:Good ol' California traffic (Score:1)
Re:Good ol' California traffic OUTTA THE WAY!!! (Score:2)
I've heard the expression "put a rocket up your arse", but I've never seen it in practice!
5 minutes to go 1 mile means you're going 12 miles/hour. To go 10 miles he'd have to be averaging 120mph!
Simon.
Re:Good ol' California traffic OUTTA THE WAY!!! (Score:1)
SEGWAY (Score:2)
Put your money where your mouth was, Steve.
link to video of Steve Jobs address (Score:5, Informative)
watch it here [youtube.com]
Re:link to video of Steve Jobs address (Score:2)
Re:link to video of Steve Jobs address (Score:2)
I've had the City Council liquidated. They were insolent.
You'd think (Score:5, Funny)
You've got to love Apple (Score:2)
I'm not kidding. That's their address. A bit pretentious don't you think? But Apple names their's "infinite loop" A programming joke. How cool is that?
If Linus started his own company, it would probably be located on "Virus Patch Lane"
Re:You've got to love Apple (Score:2)
The building would be named infinate loop and the street address would be 1 second st.
-nB
Re:You've got to love Apple (Score:2)
I'm not kidding. That's their address. A bit pretentious don't you think? But Apple names their's "infinite loop" A programming joke. How cool is that?
Pretentious? It's the clearest statement of their philosophy that they've ever made. Unless someone happens to have a video of Ballmer screaming "Ein volk, ein Reich, ein Fuhrer"?
Re:You've got to love Apple (Score:2)
Re:You've got to love Apple (Score:2)
> pretentious don't you think?
Microsoft's isn't as nefarious as it sounds. In and around Seattle/Redmond/Bellevue/etc a lot of the streets are called "blah blah Way." IIRC, more than half the streets are like that. So, when you see it in that context, it doesn't seem as pretentious or even unusual. Chances are their address would have been One Way, so they might as well have chosen Microsoft for the street name.
H
Re:You'd think (Score:2)
The Infinite Loop that Isn't (Score:2)
Infinite Loop isn't actually a loop; it has two endpoints on Mariani Drive [google.com].
Re:You'd think (Score:1)
Yeah, but construction would take forever.
I need to get my eyes checked.. (Score:5, Funny)
Disappointed (Score:5, Funny)
Finally and the rumors from ThinkSecret.com on the construction of an in-orbit death-star battlestation were off by a large margin.
Re:Disappointed (Score:2)
Re:Disappointed (Score:5, Funny)
Re:Disappointed (Score:2)
Think Different. We need cheap housing first. (Score:1, Interesting)
No one in the bay can afford housing even on a good engineering salary, especially in Cupertino where every new housing development is a "you can't afford it" luxury living condo. Just like the ones that are being built right across from Apple's Infinite Loop campus right now.
If Apple wants a new campus they can buy them almost new for cheap from SGI. Give the rest of us sub-$200K housing to start putting us on parity with the
Introducing the iHouse (Score:3, Funny)
Re:Introducing the iHouse (Score:1)
Re:Think Different. We need cheap housing first. (Score:2, Insightful)
Re:Think Different. We need cheap housing first. (Score:2)
Re:Think Different. We need cheap housing first. (Score:1)
If Apple wants a new campus they can buy them almost new for cheap from SGI. Give the rest of us sub-$200K housing to start putting us on parity with the rest of the country for a change.
I thought Google moved into the old SGI building?
Re:Think Different. We need cheap housing first. (Score:2)
Re:Think Different. We need cheap housing first. (Score:1, Interesting)
Seriously, though. There's a reason for that. A friend just bought a house for 100k dollars in Syracuse. I didn't think homes went for below 250k. Then I realized it was in Syracuse. There's a reason you pay more to live one place than you do another. It's economics, but it's also a quality of life issue.
Re:Think Different. We need cheap housing first. (Score:2)
Re:Think Different. We need cheap housing first. (Score:2, Insightful)
Re:Think Different. We need cheap housing first. (Score:2, Interesting)
California business baffles me.... (Score:2, Insightful)
I mean, except for the nice weather, surfing and scantily-clad girls...
Granted, relocating _everything_ may not wash in the overall cost/benefit analysis, but I don't see why anyone would choose to start a business any larger than a dorm room or off-campus house in CA.
Frankly, if I were creating a 'real' business (which involved
Re:California business baffles me.... (Score:3, Insightful)
No matter how good your VTC solutions and phone system are, there are some things that just have to be done in person.
Re:California business baffles me.... (Score:1)
But why not just have nice but small 'pied a terre' offices in the fancy schmancy places and incorporate in no-tax-land?
I just wonder where the inflection point is, when the costs of doing business in NY or CA outweigh the benefits of doing business there. I know Nissan is relocating their HQ to Tennessee, and though they are estimated to lose around 60% of their workforce, there's apparently thousands of applications...
Keep in mind also that this line of thinking really only applies to companies
Re:California business baffles me.... (Score:2, Insightful)
Ask yourself why corporate headquarters continue popping up in New York, and nowadays are even moving back. Like the mayor says, from a business perspective, the c
Re:California business baffles me.... (Score:2)
Re:California business baffles me.... (Score:4, Insightful)
Besides... the higher density obtained by not leasing a bunch of one and two story buildings should free up a lot of those smaller office buildings to be leveled by their owners for future condo projects like the one across the street from Apple.... :-)
Re:California business baffles me.... (Score:4, Informative)
Re:California business baffles me.... (Score:2, Informative)
1. Finding sufficiently trained employees for the kind of work Apple does would be very difficult. The only way Apple could get the kind of talent they need would be to hire them in CA and relocate them, which a lot of companies do. This is great and good, of course, until somebody quits; since there's little native talent, who do you replace them with? UNR/UNLV grads? They're both getting better, mind you, but they're nowhere near good enough to pul
Re:California business baffles me.... (Score:1)
I gotta wonder if there's money to be made running colo hotels in South Dakota or Wyoming...
Re:California business baffles me.... (Score:1)
In Related News ... (Score:4, Funny)
They cited the lack of any major product announcement in his presentation as a sign of weakness.
Does anyone know where exactly this is? (Score:2)
Re:Does anyone know where exactly this is? (Score:2)
Re:Does anyone know where exactly this is? (Score:4, Informative)
Thanks! (Score:2)
Re:Does anyone know where exactly this is? (Score:1)
Uh-oh... but at least it's not new _headquarters_ (Score:4, Interesting)
This held true for Wang Laboratories, which built The Towers just a few years before imploding... RCA's computer division build a huge, shiny building in Marlboro, Massachusetts, then collapsed, Digital BOUGHT that building and collapsed...
Come to think of it, just when did Apple build the first Infinite Loop campus?
(If the new-headquarters effect is more than coincidence, the cause and effect is that it tends to indicate a degree of overconfidence, ego, hubris...)
Re:Uh-oh... but at least it's not new _headquarter (Score:2)
Well, at least they aren't naming a stadium after them. [cnn.com]
Re:Uh-oh... but at least it's not new _headquarter (Score:2)
What will it be called? (Score:5, Funny)
Re:What will it be called? (Score:2)
Re:What will it be called? (Score:2)
rampant speculation (Score:3, Funny)
This move is clearly proof that Apple is going to spin the music division into its own company. One campus for computers, one for music publishing/distribution.