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Advertising of the Future, Already Here 234

prostoalex writes "Did Stephen Spielberg predict the future of advertising, when in Minority Report the relevant ads were delivered by retina scanner, which could then personalize any message? August issue of Inc. magazine takes a look at future of advertising and who's offering advanced technologies today. Internet search engines and helpful utilities from companies like Claria already know a lot about your shopping and browsing habits. Combine that with advanced tech from TV viewership tracker Nielsen and large nationwide databases like Experian, and the advertising messages of the future could get extremely personal."
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Advertising of the Future, Already Here

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  • Re:you can't do that (Score:4, Interesting)

    by Poromenos1 ( 830658 ) on Saturday August 13, 2005 @01:28PM (#13311896) Homepage
    Yes, but what if by getting that implant you can have a screen/pc with you at all times, even connected to the net? It's the same as the internet or any other medium, you're using it because it's very useful but the ads are still annoying.
  • Amazon? (Score:1, Interesting)

    by tomocoo ( 699236 ) on Saturday August 13, 2005 @01:34PM (#13311930)
    Am I the only one who finds the way Amazon presents items to you a bit frightening?
  • Enough (Score:5, Interesting)

    by Lord_Dweomer ( 648696 ) on Saturday August 13, 2005 @01:35PM (#13311934) Homepage
    Ok...I'm sure I'll get flamed for this but here goes:

    I happen to be a young ad exec (not to mention a privacy nut, avid slashdot reader, gamer, geek, etc) and I'm really getting tired of people not understanding our industry.

    Are there sleezy advertising people? HELL YES! Is it the vast majority of them? HELL NO! You see, there is this interesting phenomenon where people tend to only remember negative experiences over positive ones, and then make generalizations that most are bad.

    And guess what, this is true of ANY industry. Software development? Yup, you got your sleezeballs there too, but you wouldn't say the vast majority are that way. (Or would you?)

    What really pisses me off is that everybody assumes that our goal is to just annoy you and grab your attention in any way possible. Attention Slashdotters: We Are Not Idiots! (All of us at least. We know damn well that if we are advtertising a product to privacy advocate geeks, we will not win them over with a popup that says "based on your previous purchases of viagra from". But the truth is that often times the advertising us geeks find offense with is not targeted at us at all, and in fact the target audience has no problem whatsoever with it.

    New technologies will continue to be developed to target more accurately because that generates better results. I repeat: IT GENERATES BETTER RESULTS! This means that due to it being targeted better, people are buying more! We are not holding a gun to their heads saying they have to buy, we inform them of the product (and yes, some do it less truthfully than others, I will not lie about that)and they make the decision to buy.

    I also want to comment about a new form of advertising many of you most likely participate in. Viral advertising. All those cool video clips that companies put out, all those funny websites like, or Subservient Chicken, all of these get passed on by people like you because you find them interesting, clever, and entertaining. THAT is the goal of most advertising agencies. Believe it or not, we LIKE making good ads that people like. New technology lets us do this in different ways.

    So in summary, I'm not saying there isn't a dark side to our industry (like every single other friggin industry in existence), I'm just saying that everybody seems to focus on the bad and ignore the good. If people want some proof that good advertising exists, check out the Cannes Lion Awards. They have videos of all the winners, and I'm sure most Slashdotters would approve.

  • by E8086 ( 698978 ) on Saturday August 13, 2005 @02:55PM (#13312297)
    ok, there have to be some ads or too many useful sites may have to go subscription only, that ThinkGeek ad up there doesn't look that bad.
    I wouldn't mind non flashy ads, includes flash and animated GIFs. The semi-tergeted text only and out of the way Google ads are not that much of an eye sore.
    Ads for something I'm looking for might have the chance of being useful once in a long while. What if browers have a user definable file telling the advertising site the products you're interested in and are looking for a good price before buying. I wouldn't mind seeing a few ads for a good inexpensive 500GB hard drive or $10 DVDs.
  • by abandonment ( 739466 ) <> on Saturday August 13, 2005 @04:30PM (#13312664) Homepage
    All Speilberg did was buy the rights to a story written 30 years ago - by arguably the most visionary writer in this century - Philip K Dick.

    Even other amazing writers like William Gibson and Neal Stephenson are simply extrapolating the futuristic vision as envisioned by PKD way before their time.

    Beginning with Blade Runner, Total Recall, etc PKD's books have become the foundation of 'futuristic' sci-fi/cyberpunk movies as Hollywood continues to realize it has no creative vision whatsoever...

    However, the more people that become aware of PKD's amazing writing and vision, the better ;}

    Also check out the upcoming 'Scanner Darkly' by Linklater - it's another PKD story gone movie coming out soon...
  • Enough!!! (Score:1, Interesting)

    by Anonymous Coward on Saturday August 13, 2005 @10:46PM (#13314087)
    While your intentions are, well, not pure per se but at least on the more transparent side of grey, here's a scenario I would suffer straight out of TFA:

    I'm not necessarily a religious geek, however, I do have a digital picture frame and a nice little setup to rotate the pictures every hour. In that rotation is a picture of the last supper, first off I think jesus was a great philosopher and a great man, and I also thought the last supper by da vinci was an amazing peice of art.

    According to TFA, the next up in my rotation would be an ad. An ad, had it happened 20 (?!) years ago, would be for Jimmy Swaggert or some crap like that. Do I want to see an ad for a damn preacher just because I have a famous work of art show up? NO! Do I want to see an ad for, what I would consider, one of the 'black hats' of theology? NO!!!!!

    While unintentional, your automated advertising will piss off alot of people for many different reasons.

    Just IMAGINE if the porn sites start utilizing the advertising services from TFA: Some closet gay geek is walking down the street with a bunch of work associates, when all of a sudden a big ad pops up on a billboard in front of him:


    Advertising needs to scale-down, not ramp-up, it's intrusiveness. As it stands, I consider any ad on the internet (or on TV for that matter), to be no better then a used car salesman. Why? Because it's in-your-face, and immediately that puts up the deffensive barrier to any consumer. What advertising needs to do is go back to the days of yellow pages and classified ads. In fact, it would be 10 times more effective that way; think about it, SourceForge is an advertising medium (so to speak) for open-source projects. How many downloads a day does SourceForge get? I would pay good money for a service similar to froogle that wasn't subject to false positives (a plasma TV for $0.39? Come on!), or outright fraud. Put that in your pipe and smoke it, consumers willing to pay for advertising if only it could be trusted!

...there can be no public or private virtue unless the foundation of action is the practice of truth. - George Jacob Holyoake