Yahoo to Launch Blog Ad Network

Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET. The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."

Sounds like it has a market

[confusion]

This really sounds like it has a lot of market potential, but the articles really don't have any detail as to what the fees will be or really how it is going to work.

It is encouraging to see some recognition of the "little guys" though.

Jerry
http://www.cyvin.org/ [cyvin.org]

Re:Formula for success

[lucabrasi999]

Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!

Can you blame either company? In any line of business, it is a good idea to copy a successful competitor, especially when the cost of said "copying" is relatively low.

Well its a good thing...

[B11]

Someone is figuring out how to cram more ads onto the web. Lord knows we don't have enough.

Re:Formula for success

[SeekerDarksteel]

Just like they copied free web e-mail? And personalized RSS feed homepages? Or searching the internets? ..oh wait...

Let's face it, in the digital world, stealing ideas goes both ways. All that really matters is who implements those ideas better.

Re:Why not both?

[Anonymous Coward]

Google's Adsense requires exclusivity - their TOS states that you can't use a competitive service on a site that uses Adsense.