from the dial-up-users-will-just-love-this dept.
ctwxman writes "Say it isn't so. Full-motion commercials, when you go to click off a page, are coming to a website near you! The New York Times (standing in a bathtub with an electric iron required) reports: "Beginning tomorrow, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vonage and Warner Brothers, in a six-week test that some analysts and online executives say could herald the start of a new era of Internet advertising." Unicast, the company responsible, says the ads will play regardless of pop-up blocking. "The only format that loads completely before it is allowed to play, the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time."
I work in TV where commercials pay the freight. Is this so wrong on the net? It's not what we're used to, but maybe we're asking for more than is reasonable. I just don't know." I think I hear the whip swinging back, but harder ...
"What a wonder is USENET; such wholesale production of conjecture from
such a trifling investment in fact."
-- Carl S. Gutekunst