Alpha Lives! But Who Will Market It? 269
chriton writes "The Inquirer is running articles about HP's and new "Marvel" server which will arrive Tuesday, Jan 14th and the expectation that HP will try to keep it's performance quiet. Not because it's bad like Itanic I, but because it's too good! It's built on Alpha EV78 processors connected by a switched fabric and promises blazing performance. "Marvel has, apparently some rollickingly good benchmarks that HP wants to underplay, just in case people start comparing the performance of the Alpha Marvel architecture with the Itanium 2 it also sells, and perhaps more importantly, the SuperDome machines." Alpha offers the kind of choice and competition the processor market will sorely miss when it goes. The FTC was sleeping when they allowed HP to acquire it."
But... (Score:1, Insightful)
(DA du CH)
oh, and FP!
- cornjchob
Alpha rules. (Score:3, Insightful)
Or I could buy an Alpha. A commitment of at least a Decade of support (What was I using 10 years ago, and what land fill is it in now..) A proven track record of meeting or beating the promises on performance.
Oh no, wait. I'll get an itanic. What you mean they are only available in limited quantities, and at vastly inflated prices. Oh, and the ones that everyone is raving about aren't going to me around for another 2-3 years. Hey, it takes that long to get orders through purchasing, who is worried...
And what's that. Adaptive partitioning within the box, (dynamically changable SMP and Clustering). Clustering that is more than Me and a standby mini-me. Couldn't be? When dod they get that working...
Note that the new Alpha moves the ES40/ES45 range out to GS (Big MF) nomenclature...
The one saving grace, is that scuttlebutt says that based on the intel thef acquisition of Alpha, that post-Madison Itanics will actually look more like an Alpha than a traditional Intel.
More things to file in my "I told you so" list, for later...
Reminds me of compaq.... (Score:5, Insightful)
I remember when Compaq bought the Alpha technology. I was invited to a demo for their new workstation machine, that was back in the late 90s, I remember the workstation they were demoing in front of everyone, nice audience, people that worked on the movie Titanic were there to explain how they used the alpha technology to render those huge datasets, manipulate large 3d models, etc etc...
They were so EVASIVE when people would specifically ask them to compare the Alpha Workstation to intel workstation. I mean everything looked professionnal up to that precise moment. Why on earth are you getting yourself in so much trouble to advertise your alpha workstation, invite people to costly hotel floor, serve them good food, etc, if you don't want to address the PRIMARY concern of your target audience? What "non-alpha" people (new customers) want to know is why would they go alpha if it's not for the proprietary software?
(In this case, Lightwave was one of the tools and it was cross-platform, every Lightwave users KNEW that the alpha crushed the PC in rendering, so hiding this fact looked very suspicious for this small portion of the people that were there. Then you add the fact they they didn't want to give any comparing numbers, being evasive and all. The only positive thing they mentionned is the FX32 emulator and the fact that they could run non-native software like photoshop in their alpha workstation. Now who the hell would buy a workstation like this if it doesn't show any appeal outside from the people that already know about it? If you say "3x faster rendering, only 1.5x the price" now there's an apeal! They didn't! How on earth are they going to gain sufficient marketshare with mouth-to-ear strategy, where amiga, for example, failed. With a CPU R&D buisness, you need a LOT of sales to cover you expenses, they had a bomb on their hands, and while I understand that they had to play nice with Intel, they could have thrown the bomb at intel instead of blowing up with it.
This is another situation where Money and Monopoly is bad for evolutions and revolutions, try to find ONE SINGLE alpha user that bitched about the architecture (before it got left out dying, obviously), make a percentage (you'll probably get something close to 0%), then compare that percentage with Intel users. Not that Intel technology is bad, but it sure isn't revolutionnary, heck I'm still waiting to get that 7505 chipset board with 2 2.8Ghz Xeon on it, everything is back order or N/A yet. If compaq would have had a clue, I'd have a box probably 4x more powerful today with win2k support and good driver support for about the same price... shame.
Re: Limited software for Alpha (Score:3, Insightful)
Re:What's the point? (Score:4, Insightful)
Yeah, those 12 brand-new IBM P-series 630 servers we have sitting in our server room waiting to be installed must be an illusion.
You don't actually work in the tech industry, do you?
- A.P.
Re:Hmm (Score:5, Insightful)
While it was more profitable, the market was actually bigger in the more mature market - something that none of the teams had taken into account. However, because our team invested heavily into reducing production costs (retooling, R&D into improving production efficiency and unit quality, strategic partnership with suppliers) we were able to shift some of our capacity back into the "classic" product, price it lower than the competition, and royally kick ass in the simulated market in the following year.
What does this have to do with HP? Well, if you have a superior product, one that will dominate for a pretty good while, and you have the sole source for it, WTF would you want to sell an inferior, lower-margin commodity product in direct competition with a whole boatload of competitors? I mean, isn't that what is killing SGI? The fact that they're trying to compete in the commodity market, but without a superior selling point (either tech, or price), they're getting hammered.
Florina was death to HP. I'm going to miss their R&D and their printer line when they go under, and only can hope that HP's board members never sit on any other company's boards in the future. Well, any company except maybe Microsoft...
Alpha sucks - memory model is intractable (Score:0, Insightful)
It's memory model is so weak (on purpose) that code can and does appear to execute out of order.
If you are fast but not correct, then you are
not fast at all.
Re: Limited software for Alpha (Score:2, Insightful)
increasing price vs return (Score:1, Insightful)
DEC equipment is EXPENSIVE. Even more so now. Itanium or AMD 64bit platform may not be quite as fast "yet". and still green and untested, but the price vs return factor compared to performance will be much higher on the newer platforms. This is why Apple Computer lost its war to Microsoft and PC's. Today, PC's with NT rival and even topple G4 performance for a lot LESS money.
For a platform to succeed it not only need good performance it needs vast support and competitive pricing. The old VHS vs Beta thing.
Re:Sad but true (Score:3, Insightful)
I've never heard this, do you have any links to articles that talk about this? I don't know that I'd go as far as calling them "morons", without knowing the details, but if Apple were looking for something along the lines of their deal with IBM/Mot, I could see how DEC wouldn't want to get into such a intimate deal. Plus the monikor "morons" has to be reserved for Motorola and their handling of RISC and the cpu market in general. Makes any blunder that DEC made look small chips in comparison.
I don't kow if you are emotionally attached to .. (Score:4, Insightful)
You might be surprised now, but in a couple of months you'll know why I said this.
Don't forget Samsung (Score:3, Insightful)
Re:it is sad (Score:5, Insightful)
Re:Hmm (Score:5, Insightful)
The fact that they've already spent billions of dollars on it doesn't necessarily mean that continuing to push it is the best business decision. Sometimes you have to realize that you made a bad choice, and write off the investment. Otherwise you may just lose many billions more.
Re:A good buy for some tech company? (Score:5, Insightful)
A large part of the reason GNU/Linux is doing so well compared to other UNIX and UNIX-like systems today is that it runs well on cheap *commodity* hardware. Nobody is going to be impressed if GNU/Linux runs better than WIntel on really expensive equipment. Not to say that people aren't impressed by GNU/Linux running on the IBM S390 for its own sake. =-)
It's not even clear that people *want* better hardware. After all, better hardware has been losing to cheaper hardware for at least 5 years now. It is suprisingly hard to explain to someone why adding an $1800 (or $5400 full-retail) cpu card to a Compaq ES40 is better than buying a new Athlon XP or P-IV since many of the costs aren't easy to account for. But the sysadmins using the scalable ES40 know just how much easier that machine is to care for (esp. remotely) than a uniprocessor $1800 commodity x86 box.
-Paul Komarek
-Paul Komarek
Re:Sad but true (Score:4, Insightful)
That is absolutely NOT TRUE. If nothing else, you can compare the heat from a (say) Intel, 1GHz Processor, with that of the earliest 1GHz processor.
Gee, thanks for telling me. And here I was thinking that a company might be willing to pay a few bucks more for a system that consumed a fraction of the power, while performing just as well, thus lowering their Total Cost Of Ownership, and making the lower-power machine a much better value. What was I thinking? You're right, I'm sure you'd never TCO in a corporate meeting.
If that was the case, there wouldn't be anything even resembling mainframes, as they would need a large ammount of space and heavy-duty cooling systems for all of their AMD Duron processors.
When you have one computer in your house, it can run very hot without causing real problems. When you have hundreds of processors in a rack the size of a small closet, you need something that runs incredibly cool, while giving you good performance.
That must be why Google's setup is so famous, because they are doing the same thing as everyone else, and disregarding the issue of heat.
Re:We use some alphas at work (Score:3, Insightful)
Overall, in the big wide world performance does not really matter when it comes to revenue in the big iron (unix or mainframe) market. What matters is the services and recurring revenue.
IBM has understood this long ago. HP understood it a while ago. DEC and then Compaq never caught up. And payed the ultimate price. Having better chips it lost to the people having a better (more profitable) business model
Re:end of line already announced (Score:2, Insightful)
Presuming you mean the news about good EV7 performance, it means Compaq was correct when they decided to continue with EV7 even though in the longer term they will be moving VMS to Itanium.
Just trying to sell some more alphas ?
The goal is to have VMS on the fastest possible system. The plan was that that would be EV7 for a while, until Itanium catches up.
How long will they support this system ?
Their standard is that they will support a system for at least five years after they stop selling it. They say they will continue to sell Alpha as long as there is a demand, but at least until 2006. If customers keep buying new Alphas (likely until Itanium catches up), they will sell the new ones. As for the 5 year support after sales end, that might be a bit misleading, as they still support machines sold 20 years ago (although at a steep price).
If it is not obvious, some of us have been following this rather closely :-)