NortonDC writes: "Now we know why Sun's Scott McNealy tells people to 'Get over it,' namely that his company is in the forefront of an effort to assault any hope of buying and using anything with privacy. This article from an MIT publication documents the collaborative effort by Sun, Motorola and others to tag all consumer items with transmitting radio tags that uniquely identify each individual item with a 96-bit ID, for less than a penny each." In fairness, there are a lot of fine and legitimate uses that I would have no problem seeing these used for, but the possibilities for tracking you closer than you'd like are obvious.
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